To sum up – is a communication audit really necessary? It’s best to turn the question around – how do you know if your communication is serving business, marketing and communication goals? If you are not able to show that your recipients understand your communication and respond to it in the desire way, you can lose a lot. Including significant revenues and untappe opportunities. If your marketing communication is inferior because, for example, it speaks to the wrong audience, on the wrong platforms, in the wrong way, it will be difficult for you to achieve positive results.

Themselves in many organizations

An if your employees misunderstand your internal communications, your business could be wasting money on content that doesn’t align with what it stands for. It is important to remember that external communication is not just phone number list marketing. It is also about having real, valuable discussions with people outside your company. Thanks to them, you can gain useful insights that will help make your business as profitable as possible. Communication is key to any good relationship, so make sure your brand embraces the right strategy.

Over the course of decades

In focusing on “moving forward,” companies often forget to look back. What for? To explore their progress and the path that has brought them to where they are now. And you, when was the last time you conducte a communication DEB Directory audit in your company? Is lateral marketing what you nee? February 5, 2021 In the world of commerce, it is common to declare that everything has already been done, and the basic principles have not change for thousands of years. The concept develope in 2003, which today is use by the largest companies, proves otherwise. What exactly is lateral marketing? Application examples can be found below. What is lateral marketing? Lateral marketing techniques.