Have you heard of social selling? This sales approach has grown significantly in recent months and involves building and promoting a professional reputation, as well as creating business relationships through professional social networks – among the most used are Twitter and LinkedIn.
The main objective of this process is to gate database business, allowing you to prospect for clients, create new professional contacts and identify business opportunities. This will ensure that you exercise market intelligence with a much greater potential for closing deals, both for the B2B and B2C segments.
If you work with a distribution network
Are a freelance professional, sales representative, consultant in a variety of areas, independent investment agent or a marketing and sales professional, follow this article and learn more about social selling.
We are living in a new era for business. Due to the native advertising and how to work with it crisis, online activities are growing more and more – which has opened up great opportunities for sales professionals who were already interested in social selling.
Therefore, social selling is ideal for those who need to position themselves as a source of credibility and influence for their customers. After all, being ahead of the competition is essential, especially at a time when digital presence is increasingly strong.
And in this digital age, the way customers want has also changed. Cold calling (calling a stranger), qualifying and making sales presentations to a potential customer are not what saves a business. Now, the new sales model consists of making contact through social media, educating and engaging the customer.
Social selling out 100%
Directly usa lists the sales professional, requiring only a few technical adjustments and the results of this practice in a simple and easy way – all directly from social networks.
But it is important that the professional does not make a literary translation of the term and confuse the methodology with direct sales – carried out online or in person – by a salesperson, or the simple sending of offers to the consumer, via Whatsapp, Messenger or another messaging platform.
Social selling is characterize by a consistent
Work routine of building business relationships, which goes far beyond the practice of indiscriminately offering products and services to your customers. It is something much more structured and with proven results, which goes beyond simply making contact and conducting a conversation to secure a sale through social media.