The most popular and oldest marketing mix theory is the 4P concept. Jerome McCarthy is consider to be its creator. The author of the 4P concept stat that the variables he propos that were part of the theoretical model were the basic and key elements of any marketing strategy.
Where does the name 4P concept come from? This model was nam after the first letters of the variables that make up the marketing mix.
Jerome McCarthy believ that the 4P formula allows you to create a product (or service) available at the right price, promot using appropriately select channels, at a time and place adapt to the specifics of the target customers. In this way,
tinfluences the development of the company
A product refers to the goods or services that a company offers to its customers. In the context of the marketing mix, the product communication strategy includes decisions about the product’s function, design, name, packaging, and warranty. The product (offer) must interest the customer, provide real value, satisfy nes, solve problems, and bring satisfaction from the purchase.
An example of successful product strategies is Apple and their innovative products that are always at the forefront of buy telemarketing lead technological progress.
According to the traditional marketing mix, price is not the same. As the value of a given product. It is possible to . Communicate the price and cost of an offer in an appropriate way to increase the sense of. Value in the eyes of the सही वर्तनी के साथ सामग्री बनाता है customer and thus increase the company’s sales.
There are various pricing strategies. An example of a company that effectively uses a popular pricing strategy is Walmart, which consistently offers low prices to its customers. In this case,
out and consistently implement policy
Promotion refers to marketing communications that aim to inform. Persuade, and remind customers and potential customers about a aob directory product. This variable determines decisions about advertising, sales, promotion, public relations, content marketing, or direct marketing.
Coca-Cola is an example of a company that effectively uses promotional strategy, creating strong advertising campaigns bas mainly on storytelling and cultural marketing that engage, effectively increasing brand awareness.
Product – the company offers services in the field of professional car washing. paint correction, interior refreshing and car protection with ceramic coatings and foils.
Price – the company’s services are reserv for more affluent clients. The company uses the highest quality chemicals, tools and materials, which is associat with higher operating costs.
