More and more companies are realizing the importance. Of marketing automation and are applying it in a limit or extensive form. But what exactly is marketing automation. and how does it work? What are the benefits and how can you use. it for your company? We will tell you in this blog article.
We’ll close with the most common mistakes that can ruin the success of marketing automation. And surprisingly, these mistakes are still made often…but more about that later.
What is marketing automation?
Marketing automation is the use of automat systems to guide your target audience through the customer journey with personaliz and relevant content. The goal is to convert prospects into customers and to turn customers into repeat buyers.
How does marketing automation work?
Marketing automation works bas on pre-set triggers that your website visitors can activate. For example:
The triggers work via tracking scripts that you implement on your website and tracking pixels that you process in your email messages. When a trigger is activat, the marketing automation software registers this and an action or series whatsapp data of actions set by you is execut.
Customer information and communication between systems
Activating triggers and performing a prefin action is only possible if the systems you use communicate with each other. For Hulumtimi i tregut dhe analiza e industrisë janë gjithashtu example, your CRM system that exchanges customer information with your email marketing system.
In essence, that is what marketing automation software makes possible: ensuring that different systems can communicate with each other so ao lists that the desir (personaliz) actions are carri out automatically.
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