The question in the post may seem surprising. For us, it is a recurring topic these days as we are evaluating many products that we will add or not to our catalog.
We have told ourselves that 2024 will be different. This year we will be guided more than ever by data. The curious thing about 2023 is that we have found a top seller based on intuition. We have launched it because according to our observation and intuition it had potential.
This justifies the question in the post. What is better? Choosing based on data or based on intuition?
Developing products based on data
With this topic, you have to be careful. Especially for people who are just starting out on Amazon, they should not have the slightest doubt. Launching new products must always be based on data. It cannot be any other way.
Here the advantage is obvious. You make a bet on something that is in demand. There is a market for the proposal you are going to launch. There is also an essential disadvantage. You will have competition and over the years, more and more because selling on Amazon is becoming a trend that will not stop. You will need more and more budget for Ads bahamas phone number library to be able to position your product above the competition.
Develop products based on intuition
We, on the other hand, are not newbies in this. In addition, we have tettere relasjoner med kundene dine a niche in which we have been moving for 6-7 years. Almost as long as we have been selling on Amazon. For us, being “experts” in the segment, it is easier to anticipate successful products before others.
In our case, we have found a product america email list that many will soon copy because they will realize that we are practically the only ones selling that product. It has not been such a bad idea to make that decision. There are more products that today practically do not exist on Amazon and that we are going to launch where evidence in the form of data is lacking. Even so, we will do it.
In summary
for us, launching products without data is a good idea because we have the experience that people who have not sold for as long on Amazon or within the same niche lack. Even so, it is always a moderate bet. 80% of our efforts will be dedicated to new products where the data supports our decision. It is clear that as a company we cannot and do not want to assume higher levels of risk.
We, on the other hand, are not newbies in this. In addition, we have a niche in which we have been moving for 6-7 years. Almost as long as we have been selling on Amazon. For us, being “experts” in the segment, it is easier to anticipate successful products before others.
