As an SEO. can you increase brand. traffic? The sad truth is. not directly. Once your SEO starts driving traffic. you will see an increase in brand. searches. But that is an indirect benefit. not a brand. search strategy.
Does this mean that searching for brands is beyond your power?
To answer this question. it is important to first understand how to strengthen brand signals.
A few years ago. while working on various SEO projects. I notic. something: Whenever PPC pakistan mobile database ampaigns were launch.. we would see an increase in brand. search queries in our Search Console accounts.
The reason is pretty simple. People saw the ad and Googl. the brand name. Check out the Similar Web Channels report below (hint: the blue line is organic traffic).
Screenshot from Similarweb. October 2024. Channel data for greenies.com
As we can see above. organic traffic seems to directly correlate with paid search.
Screenshot from Similrweb. October 2024.
Looking at the structure ws database f organic brand search in 2023. we see that 72% of keywords on the site were brand..
Screenshot from Similarweb. October 2024. Channel data for elorea.com
Above we see that organic sydney weitkunat natural resources specialist raffic directly correlates with other channels.
Screenshot from Similarweb. October 2024.
Looking at the structure of organic brand search in 2023. we see that 81% of keywords on the site were brand..
The reason for this pattern is that the more your audience sees your brand. the more likely they are to Google your brand.
Another great example is monday.com. which doubl. down on its strategy by focusing primarily on YouTube advertising.
Screenshot from Similarweb. October 2024.
YouTube advertising. along with a memorable domain name. l. to unprec.ent. levels of direct traffic.