by Editorial Staff with No comments Digital MarketingSocial networks
Share this content
IAB Spain , the advertising, marketing and digital communication association in Spain, and Grupo Go presented today, Wednesday, November 22, 2023, the report Content creators and their new reality: the value of engagement . It is a ranking of influencers based on the criterion of engagement, in line with the trend that marks the evolution of social networks, “and which means leaving aside the traditional measurement by volume of followers.”
According to the press release
A sent to the media after the presentation, “although, according to Grupo GO, it is crucial to have a large follower base – 100,000 on Instagram or 300,000 on TikTok – the company places relevant engagement at a minimum interaction of 2% and the ability to reach 30% of the average Spanish audience.”
Results of the report Content creators and the new reality: the value of engagement
As the statement points out, these are the Top content creators with the most recent mobile phone number lead engagement on Instagram -here you can read the data from the Instagram Study 2023 prepared by Metricool- and on TikTok, respectively.
Top content creators on Instagram
With this new ranking and under the aforementioned parameters (which implies paying off in measured results over time implement live figures day after day), the top of Instagram begins with Ibai Llanos , “who has long since transcended from his role as influencer to that of celebrity and his capacity for influence is such that he is capable of launching companies, creating innovative projects or joining existing ones to add his imprint to them.”
The number 2 Instagrammer is CeciArmy , known for not aero leads showing his face and for feeding his content with memes and humor, as well as participating in commercial actions with brands, in talks and on television. After them, they are followed by Hamza Zaidi, Masi and Elena Gortari .
