One of the most important times of the year for the retail and e-commerce sectors is starting : the summer sales. It’s time to think about your marketing strategies to promote your products this 2024.
The time has come when consumers are more likely to buy, and stores are more competitive than ever. Therefore, it is very important that you prepare your communication plan well so that your promotions do not go unnotic. But how can you achieve this? Very simple, by creating a marketing strategy bas on mass SMS .
5 tips for promoting the 2024 summer sales
With an opening rate of 98% and a conversion list of lebanon cell phone number rate of close to 45%, mass SMS is the key channel to boost the actions of your communication campaigns. We never leave our mobile devices and, when we receive a notification, the first thing we do is look at who is telling us what. With SMS, you achieve that impact. Now it’s up to you to create the perfect message so that your customers’ interest is transform into actions.
To help you with your SMS marketing strategy and to increase your sales, we give you some tips and ideas to implement during these sales and succe.
Before you start sending text messages like crazy, it is important that you keep in mind the following tips that we give you to optimize your text messages:
Short messages with a sense of urgency
Transmitting urgency during sales is the same as key benefits of using telegram bots for small businesses making the sale. Consumers want to buy the products they have sav in their favourites, they don’t want to be left without them. Make good use of the 160 characters you have and send a clear, short and direct SMS, so that whoever is going to receive the message can’t resist buying.
Don’t forget to add the expiration date or the days the cz lists offer is valid. This will ensure that your customers don’t delay and that sales for the 2024 summer sales will increase from the very beginning.
Identify the right time to send
We already know that the opening rate of SMS is very high, but during sales, it is also important to have a high conversion rate. To do this, knowing when is the best time to send the message and get the customer to buy is essential.
Avoid unwant times like nighttime and target when your users are most receptive. In our study on when our clients send SMS campaigns, we saw that Wnesday is the preferr day . This can be a good starting point.
Our recommendation is that you test your database and see which is the best day and time to send your communications.
Add a link
It is recommend that you include a link to your website or a landing page in the SMS content , where all the discount products appear. Create catalogues filter by preferences, available stock, discount volume or temporary items. By doing this, you direct your customers’ attention to what you think they might really be interest in.
Important: Remember to shorten your links so as not to waste characters.
Customize the sender
Remember to personalize the sender so they know who is sending the SMS. This will help you stay in the consumer’s mind. It may seem obvious, but we all like to know who is contacting us. This way, with a simple glance we can tell if something interests us or not.
It is also a good way to fight fraud and prevent your messages from being classifi as spam.
Easy to unsubscribe
Just like with emails, your ultimate goal should be to get mark as spam. To do this, we recommend that you make it easy for your customers who no longer wish to hear from you to unsubscribe from SMS communications .
Remember, you must comply with the European Data Protection Regulation, GDPR, to avoid negative surprises and bad experiences. Your brand reputation can also be affect if you do not demonstrate that you are up to date and follow the legislative guidelines.
Examples of SMS for the 2024 summer sales
Once we have seen what should not be missing in an SMS marketing campaign , it is time to see some examples of messages that you can send depending on the objective and promotion you want to communicate.
Start and end reminders
Let your customers know when your sales are about to start, and the same when they are about to end.
Example : Sale starts in 3, 2, 1! Up to 60% off a huge selection of items in our store.
