Local SEO is the promotion of a website in search engines, focusing on obtaining leads in an area geographically close to the company’s physical address.
Geo-dependent search results are one of the personalization methods. Search engines collect information about users — region, exact geolocation, language, and search history. Based on this data, bots rank sites by search queries and show a map of the area with company tags.
In Yandex, for geo-dependent queries
The “Addresses” block is displayed to the right of the results. This is what it looks like:
block of addresses in Yandex by geo-dependent request
Block “Addresses” in Yandex for geo-dependent request
This block became a logical middle east mobile number list response to the transactional and navigational goals of users: they search for where to buy and what to visit using such queries. And these are the most valuable queries: people are already ready to pay, they do not need to be convinced – all that remains is to attract them to your side.
Who can use local SEO to find new clients?
For everyone who has offline service points – from newspaper kiosks and pharmacies to medical centers and hotels.
Why do you need to work on local promotion? 5 most important numbers:
72% of users who used local search visited a store within 5 miles.
97% of shoppers learn about a local business online rather than from any other source.
88% of users who 15 oorwegings om te maak voordat jy ‘n bemarkingsagentskap aanstel search for local businesses from a mobile phone call or visit a location within 24 hours.
78% of location-based mobile searches result in an offline purchase.
4 out of 5 users use search engines to find information related to their geolocation.
So how do you please Yandex ar numbers local search and its users? In short: be present on all sites where you can learn about your business, and make sure that the information on them is completely consistent.
More details below.
How to improve your website for local promotion?
Wantchange the worldTo get into the local search results of Yandex, start with yourself. That is, with the site.
Implement microdata
You can start with our detailed guide to working with structured data . Micro-markup (Schema.org, JSON-LD) is needed so that Yandex search bots can generate unique snippets for output:
Micro-markup (Schema.org, JSON-LD) is needed so that Yandex search bots can generate unique snippets for output:
