How and When to Give If I asked you what elements come to mind when you think of graphic design, I’m pretty sure some of the answers would be: “Images,” “Colors,” “Typography,” “Complex Layouts and so on.
But there is an element that very often goes unnoticed and that, just like a superhero working in the shadows, is essential for the success of any graphic project: dear entrepreneur, I present to you…
the white space !
We can also call it negative space , and it is nothin special date g more than the area around and between visual elements in a composition. It is therefore not just “emptiness”: on the contrary, it is a powerful visual tool .
order. You wouldn’t know where to look, right?
Here: the same goes for graphic design: if the elements are too close together, or there is not. enough space between them, the communication becomes confusing and difficult to follow. You feel “suffocated”: for this you need breathing , the greatest superpower that white can provide you
A perfect example is Google’s website: the homepage, simple and clean, uses a lot of white space to focus attention only and exclusively on the search bar..
Go check it out…then let me know.
Another innate superpower of white spac gambling data indonesia e is its ability to direct the eye to a specific element . In graphic design, the “focal point” is what should attract the most attention: thanks to white space, we can isolate this point and give it more visibility .
Take for example the Volkswagen Beetle advertising campaign of the 1960s…
The famous Think Small ad used a lot of white space to make the small image of the car pop a stark contrast to the style of the time, which ten help students learn from every voice ded to fill pages with text and images, and helped it become one of the most iconic ads of all time. Check it out, then come back.
White space gives visual balance and elegance
As we said before, compositions need breathing space and must not be overloaded with elements.Let’s take Apple as an example: since their rebranding in the 90s, they have used white space as an integral part of their visual identity. From their products to their promotional materials, white space is used to convey a sense of elegance, luxury and modernity .
Or, the Japanese brand Muji whose packaging, often simple and devoid of decorative elements, reflects the principle “less is more” and communicates a sense of purity and quality.
Check it out!.
White space: a communication tool
In addition to improving the aesthetics and fun 1000 mobile phone numbers ctionality of a project, white plays a fundamental role in the actual visual communication. The publishing world is the example par excellence: in editorial layouts, the space between paragraphs or around images not only improves readability , but also guides the reader through the text in a fluid way.
We can also add that white space has a psychological impact on the way we perceive a design. It can make us feel more relaxed, more focused and even more likely to appreciate the message that the creative wants to convey.
White space is the real superhero of design
My Facebook profile was hacked : it might seem like the beginningue, and when it comes to hacking, there’s nothing funny or glamorous about it.
Every day, hundreds (if not thousands!) of digital accounts It doesn’t matter if you’re a regular user sharing cat photos on Facebook or a large company like Ferrari or the Italian Red Cross. Even global, solid and respectable companies like Cefla .
A Profitable and Invisible Business
Hacking Facebook profiles is not just fun for bored kids, it is a real business, a dark industry that moves millions of euros a year. The motivations vary: if you are a large company, for example, the goal may be a ransom
But for those who manage company pages, as in my case, the stakes are the Business Manager : hackers do not only want to steal your personal data, but they want to access the connected advertising systems, in order to exploit your credit cards to sponsor illicit products, almost always linked to Asian e-commerce.
In the case of Plastic MEDIA, the attack targeted just that: the Business Manager and related resources. Can you imagine my shock when I realized that they were using my customers’ credit cards… to advertise those products?
Facebook Profile Hacked: How to Defend Yourself
Now you might be thinking , “How can I protect myself from all this?
Unfortunately, the truth is that no one is completely safe. However, there are measures that can make the life of hackers much more difficult. Here are some tips that I learned the hard way:
Antivirus and VPN
There is no arguing: if you haven’t already installed a good antivirus and a VPN, it’s time to do so! A VPN is especially useful when you connect to public networks, as it encrypts your traffic and prevents anyone from intercepting your data.
Two-Factor Authentication (2FA)If you haven’t enabled 2FA yet, don’t wait any longer!
Strong and unique passwords
Never use the same password for multiple accounts: It is essential to create strong passwords and change them regularly. Yes, it is a hassle, but it will save you a lot of trouble!
Login Notifications
Enable notifications that alert you whenever someone tries to access your account from a new device. It’s a simple way to stop an attack before it’s too late.
Beware of suspicious messages
If you receive messages warning you that your account is about to be locked, don’t panic. Facebook does not send you suspension notices through Messenger! These are almost always phishing attempts.
Secure payment methods
When running ads on Facebook, use PayPal or prepaid cards, rather than directly linking your bank account or primary credit card. This reduces the risk of financial damage in the event of an attack.Add more users to Business Manager
What if you’ve already been hacked? Here’s what to do
is of the essence, so do it quickly and urge them to immediately block their Facebook-linked payment methods .
At this point, you will have to start the account recovery process through Facebook’s procedures. Carefully follow all the steps that the platform suggests, such as changing passwords and verifying your identity . It will not be a short procedure but you will have to be patient, because this is a mandatory step.. After that, immediately implement all the security measures seen above.
In conclusion
I decided to write this article not to rehash a personal frustration, but because I believe that my experience can be useful to many.
And the same thing happens in the digital world.
In 2018, Mark Zuckerberg’s blue giant suffered hacks that affected 30 million users . Thirty million: a figure that makes your wrists tremble, right? And that’s just what we know, because with the growing sophistication of cyber attacks, it’s likely that these numbers are even higher today .
But what is the underlying problem? Why are hackers so obsessed with Facebook?
Well, the answer is simple: Facebook is not just a social network. It is a gold mine of personal data and access to financial resources thanks to tools such as Business Manager , which allows you to manage advertising.
If they manage to get in, in fact, they can use the linked credit cards to make fraudulent advertising , often for prohibited or questionable products on e-commerce sites of dubious origin. And, obviously, at the expense of the unfortunate account owner.
Facebook Profile Hacked: How Do They Get In?
It’s not black magic, and it doesn’t even require the knowledge of a super hacker. What attackers need is to exploit a series of techniques, many of which are so subtle and insidious that you might not notice them until it’s too late.
Want some examples? Let me show you some causes…
- Phishing
Have you ever received an email that looks like it’s from Facebook? A message telling you that there’s a problem with your account and that you need to click a link to fix it? Well, if you do, you may have just handed over the keys to your account to hackers. One click and you’re done.
- Keylogger
This is one of the most insidious threats. A keylogger is a software that is installed on your computer or smartphone and records every keystroke you press. So when you log in to Facebook or any other website, all your credentials are captured and sent to the hacker without you knowing.
- Weak passwords
Many people think that a weak password is not a big deal, but let me tell you this: using “password123” or your dog’s name is like leaving your front door open with a sign that says “Come in, make yourself comfortable!” Brute force attacks, where software tries thousands of combinations in a matter of seconds, easily crack these trivial passwords.
- Brute force attacks
If you think that a password like “mariorossi2023” will protect you, I’m sorry to disappoint you, but it doesn’t. There are tools that can test millions of combinations in a flash, even guessing seemingly complex passwords.
- Session hijacking
You’re in a coffee shop or library and you connect to public Wi-Fi. Everything seems quiet, but in reality a hacker could be there, waiting to intercept your connection. Without you knowing, they could steal your Facebook session data and take control of your account.
The list goes on: there are attacks through malicious apps, cookie theft, social engineering techniques (where hackers play on emotions to get you to willingly hand over your information), and much more.
But the real question is: why do they do it?
A Profitable and Invisible Business
Hacking Facebook profiles is not just fun for bored kids, it is a real business, a dark industry that moves millions of euros a year. The motivations vary: if you are a large company, for example, the goal may be a ransom .
But for those who manage company pages, as in my case, the stakes are the Business Manager : hackers do not only want to steal your personal data, but they want to access the connected advertising systems, in order to exploit your credit cards to sponsor illicit products, almost always linked to Asian e-commerce.
In the case of Plastic MEDIA, the attack targeted just that: the Business Manager and related resources. Can you imagine my shock when I realized that they were using my customers’ credit cards… to advertise those products?
Facebook Profile Hacked: How to Defend Yourself
Now you might be thinking , “How can I protect myself from all this?”
Unfortunately, the truth is that no one is completely safe. However, there are measures that can make the life of hackers much more difficult. Here are some tips that I learned the hard way:
- Antivirus and VPN
There is no arguing: if you haven’t already installed a good antivirus and a VPN, it’s time to do so! A VPN is especially useful when you connect to public networks, as it encrypts your traffic and prevents anyone from intercepting your data.
- Two-Factor Authentication (2FA)
If you haven’t enabled 2FA yet, don’t wait any longer! And be careful: use an app like Google Authenticator, rather than relying on SMS (which can be intercepted with techniques like SIM swapping).
- Strong and unique passwords
Never use the same password for multiple accounts: It is essential to create strong passwords and change them regularly. Yes, it is a hassle, but it will save you a lot of trouble!
- Login Notifications
Enable notifications that alert you whenever someone tries to access your account from a new device. It’s a simple way to stop an attack before it’s too late.
- Beware of suspicious messages
If you receive messages warning you that your account is about to be locked, don’t panic. Facebook does not send you suspension notices through Messenger! These are almost always phishing attempts.
- Secure payment methods
When running ads on Facebook, use PayPal or prepaid cards, rather than directly linking your bank account or primary credit card. This reduces the risk of financial damage in the event of an attack.
- Add more users to Business Manager
