And how do you do that?
Very easy: by removing all problems from your path.
This, translated into “ ecommerce ” language, would mean allowing the user to have an absolutely pleasant navigation without overwhelming forms, unexpected ads, endless purchasing processes, system failures, exorbitant shipping costs, broken links, cold and impersonal messages, pages lacking emotion, mandatory registrations, spam, nor, nor, nor….
User-centered design
if you’ve heard of ux, you’ve also heard of user-centered design.
A very famous doctrine today that requires extensive ergonomic, psychological and imaginative knowledge for its development.
In order to create a frictionless interface, we must understand the user, put ourselves in their shoes, interact as they would, think what they think.
Take a look at how a user-centered design is sweden phone number library developed through testing:
“from the beginning, our efforts have focused on providing the best possible experience for users” google says.
Google has had this idea in mind since its inception and has been working on it continuously up to the present day. Take a look:
ux examples in the “google world
you will surely be familiar with many of the b2b phone list examples that we are going to show you below, but it is very likely that, after seeing them from a ux perspective, you will value them much more and understand the dedication that mr. “g” puts into pampering our user experience.
Doodles (a classic)
how to make interaction with a search bar, logo and button more pleasant?
Google was clear about it: adding its already well-known “doodles”
doodle1 user experience
doodle2 user write regularly and be consistent experience
doodle3 user experience
doodle4 user experience
result? The first results after google installed its funny .gifs on the main page of its site revealed that it had received many more interactions, recorded much more time spent on the site and, in addition, offered positive feelings to the users who used its search engine.