To get started with the JTBD framework, interview 10-15 of your current customers who have made a purchase recently. For customer profiling, you can conduct surveys on social media and aggregate data from Google Analytics, CRM, Facebook, Google Ads, etc. These tools will help you identify the demographic and geographic characteristics of your regular customers. 3. Get the business app To meet the needs of small and large businesses, WhatsApp launched a standalone app, WhatsApp Business.
This tool has some useful
additional features, such as: A business profile with essentia l information: Your address, business description, email address and website. Catalog: a virtual showcase of your products. Tags to organize your chats with customers. For example, you take telegram advertising service can tag conversations by sales funnel stage. Fast, automated responses to keep you connected with customers and provide them with answers right away. Statistics to track messages sent, delivered, received and read. 4.
Create a brand image
People prefer to communicate with other people, not with an impersonal creating wide open job opportunities for business. Therefore, to carry out successful WhatsApp marketing, you need to form your brand image. A brand persona is a set of traits, attitudes, and values that your brand shares. Do you remember the market leaders? They all have personas. For example, Apple seems to be creative and intellectual, Fanta – cheerful and calm, Nike – passionate and vigorous. Your brand probably has some personality too – try to explore it and spot the most significant traits.
This persona will be
the basis of your tone of voice and communications with potentia bw lists l customers on WhatsApp. Create the feeling that your customers are dealing with a person. Try using a person’s name as your signature; it works better than a company name. 5. Create a contact list If you’re going to use WhatsApp as more than just a customer service channel, you need a contact list. The best way to get one and capture new contacts is to use subscription forms.
