What is Growth CRO?
Before understanding the concept of Growth CRO, we will first explain what Growth Hacking is.
The term is nothing more than a methodology that drives a company’s growth through hypotheses and experiments. In practice, Growth Hacking follows the following line of reasoning:
- focuses on the company’s problems;
- think of improvements for this specific problem;
- presents the best ideas;
- test this idea and apply it.
Ultimately, the company learns from both the success and failure of new ideas and tests to solve the problem. It is important to know that you must follow the order above if you want to follow this methodology.
Above all, have focus and discipline to apply this great reference in your company.
Exclusive Techniques What about Growth CRO? Is it the same thing?
You’ve already seen here that the acronym CRO is nothing more than conversion optimization, a set of techniques to make the most of your traffic, turning more visitors into customers.
If we follow the same logic as Hacking, Growth CRO is also a growth strategy, however, it focuses exclusively on the digital environment.
Unlike the first strategy, CRO aims to lbank database a visitor into a lead (someone interested in doing business with you), directing them to do something you want, such as:
- fill out a form;
- click on a banner;
- download rich material, such as e-book, checklist and infographic;
- inform your email;
- make a purchase;
- between others.
Do you understand the main difference between the two terms? While one focuses on a company’s exclusive problem, which may or may not be internal, the other applies online techniques to convert a visitor into a potential customer.
2 unique techniques to start optimization
Now that you understand what Growth CRO is, how about applying it to your business? You probably know some CRO techniques that involve A/B testing, buttons, CTAs, and others.
But have you ever heard of the unique fear and reward techniques? They are quite common and act as a trigger for the user. See below:
Desire for reward
The desire for reward is nothing more than challenges and ethical considerations in the use of ai in graphic design content that induces the user to resolve their “pain”. In other words, the possibility of acquiring a product or material in exchange for an action.
This technique is extremely useful and one of the most important in CRO. This is because most people like to get some kind of advantage, in addition to having their problems solved.
Fear of Punishment Exclusive Techniques
This technique is very interesting and seeks to “punish” users who do not perform a certain action. This means that if they do not download an e-book, for example, there will be a negative consequence for them.
Imagine that your store is running a promotion uae cell number an exclusive and limited product. You, in turn, show users that they only have a few hours to purchase it, and if they don’t, they will never have the opportunity to get it again.
Humans are driven by these two stimuli: fear and reward. Everyone wants to solve their “pain” and gain an advantage over something. Therefore, these two Growth CRO techniques will be very useful for your business.