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Don’t worry if you’re a beginner!

When running ads, you need more than just know-how and skills. By understanding how to operate your ad account, you can use your know-how and skills to run your ads smoothly.

This article will explain the operation of Meta Ads Manager with images for beginners who are starting to use Meta Ads. It will also explain the difference between Meta Ads Manager and Meta Business Suite, which is often confused with it.

What is Meta Ads Manager?

Meta Ads Manager is a tool used to manage ads on Facebook, Instagram, and Messenger.

This one app allows you to create ads, manage the placement and duration, and check the performance of the results after delivery , so you can also use it to review your ad delivery and consider actions to belarus number data improve results.

Campaign screen in Meta Ads Manager

There are also dedicated mobile apps for both iOS and Android , so you can check the delivery status while on the go and quickly edit your ad text if necessary.

Meta Business Suite and Business Manager are often confused

Meta offers promotion-related tools including Meta Business Suite and Meta Business Manager.

It is easy to confuse it gamification: unexpected but effective with Meta Ads Manager because the names are similar, but they have different roles.

item Meta Ads Manager Meta Business Suite Meta Business Manager
ove Create,
manage and analyze Meta a
Manage Facebook and Instagram together Can manage multiple accounts
Main
Applications
  •   Schedule your posts
  • Centralized management of comments and
    messages
  • Basic Insight
    Analysis
  • Ad account
    permission management
  • Page Permission Management
subject Ad Manager
  • Business Owner
  • Social Media Manager
  • manager
  • Distributor
  •   Advertising professional dealing with multiple clients
Key
Features
  • Creating Ad Sets
  • Targeting Settings
  • Performance Measurement
  • A/B testing your ads
  • Posting schedule
    management
  • Comment Reply
  • DM Management
  • Simple
    performance check
  • Account Permission Management
  •   Organize your ad accounts
  • Centralized billing management
Screen
Features
A screen dedicated to creating and editing advertisements Dashboard format for easy post management and insight checking A simple administration screen that focuses on permission management and settings
Differences between Meta’s tools

For more information about Meta Business Suite, please see the following articles:

What is Meta Business Suite? How to use it, the difference with Business Manager, and how to log in | Keymake Blog | Keyword Marketing Co., Ltd.

Meta Business Suite is.

6 things you can do with Meta Ads Manager

There are six things you can do with Meta Ads Manager:

  1. Creating and bolivia leads editing ads
  2. Detailed settings for placement and period
  3. Conversion Tracking Settings
  4. Check the results of your ads
  5. Extract advertising reports
  6. Payment Settings
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