It is not without reason that events have been used by marketers for years to generate leads: an event is the perfect opportunity to interact with your target group. Now that physical meetings are still limited to smaller-scale 1.5-meter events, many organizations are increasingly focusing on digital event digital events. Think of webinars and digital round table sessions. But what do you need to take into account? We are happy to give you 7 tips for organizing a successful webinar or digital event.
Benefits of hosting your own event
You are in the lead yourself
If you participate in a third-party trade fair or congress, the organizer is in the lead, not you. A major advantage of your own event is that you are in control of the content and the audience of the event. You are the organizer and host of your webinar or digital event. All eyes are on you. This allows you to show yourself or your organization as a party with expertise.
If you would rather not be in the nigeria phone number library spotlight, you can also opt for the more independent setting of a Digital Round Table knowledge session. This involves 8-10 professionals from an important sector or specific field of expertise at the table. The goal is to exchange knowledge and brainstorm about a predetermined theme or issue. You are present as a knowledge partner. After the Round Table, 1-on-1 meetings with the participants will follow on the same day.
Whatever you choose, after the event the participants will no longer be strangers or cold contacts. They should be warmed up and open to further contact.
No travel time
An additional advantage of a digital event is that participants do not have to travel. This saves time in already busy schedules. This makes your target group more likely to participate.
Our tips for a successful webinar or digital event digital event
1. Objectives
Think carefully about the objectives. What do you want to achieve with your event? Is an event even the best way to achieve this objective? Determine what needs to happen before, during and after the event to actually achieve your objectives. And also agree clearly on who does what.
2. Target group
Determine your target group. Who do you want to what is a payment slip and how does it work? get to the table? Don’t limit your wish list to existing contacts and prospects, but look further. Limit yourself to a target group that fits. Suppose you manage to get C-level managers or final decision-makers to the digital table, then this only makes sense if you manage to maintain and keep the contact warm afterwards. There must be a match between the target group and the level of your internal sales organization.
3. Subject digital event
Think of an interesting, relevant topic or theme for your webinar or digital event. What is the homogeneous problem within the chosen target group? What does your target group want to belgium numbers spend their valuable time on? Put your target group first and not your knowledge, service or product.
No worries if you can’t fill the session yourself. At a Digital Round Table knowledge session, the participants are the ones who speak. And at your own digital event or webinar, you can let multiple colleagues speak. Or a customer with sufficient expertise. Is budget not an issue? Then you can of course also hire a speaker. Always make sure that the level of the speaker(s) matches the experience and level of your target group.
Keep in mind that with a webinar you only have a limited amount of time to cover the topic. Don’t make your webinar too long, because then you will lose attention and your participants will drop out. On average, the plenary session lasts 45 minutes, followed by 15 minutes for questions.
The tension arc is longer at Digital Round Table knowledge sessions because the participants themselves actively participate. Such a session can therefore easily last 1.5 hours.