Personalization is great, but if your messages start with “Dear [Name of recipient]. It could backfire if your database isn’t 100% accurate . Consider using a simple “Hello” without the recipient’s name unless you’re absolutely sure the name is spelled correctly.
For a recipient, there is nothing take email marketing service worse than a message that begins with a name spelled incorrectly, for example “Dear pincopallino”.
10. Create an adaptable and readable template
Create your email message so that it is easily readable in every situation : mobile, desktop and tablet. To increase readability use a wide font and a template with a single column.
SqualoMail offers you a wide choice of pre-configured templates that you can adapt to your liking and tastes. All templates adapt to mobile screens with a width of 600 pixels, which is the optimal recommended width.
TRY SQUALOMAIL TEMPLATES
11. Use colors wisely
With color, you can redirect the recipient’s gaze wherever you want it . However, this does not mean that you have to use five different contrasting colors to highlight important parts. And it does not mean that a specific color will increase conversions if it is used in the call to action button.
Instead, use a single color that is part of the message color palette to highlight the visibility of the call to action.
12. Use high-resolution images
Images engage email readers. Therefore, it is important to use appropriately sized images in addition to the text content . However, it makes no sense if the image is larger than the Newsletter (600px), in this case it only prolongs the opening time.
The faces of happy customers (or the sales team) also work well here. Studies have shown that people are drawn to data mining in marketing a guide the facial features of other people when they are looking at one point – that’s where your call to action should be.
Let’s summarize
The world of email marketing may seem complex and put us off trying this path, but that is not the case.
In this article we wanted to give you 12 fundamentals on which to start building your cultural baggage in the field of email marketing. Obviously these are just basic tips, there is much more to learn.
If you want to know more, if you by lists want to learn new things and become an expert in the field of email marketing, follow our weekly blog. Every Tuesday a new blog post will help you learn new and useful things that will allow you to create email marketing campaigns that no one, not even the most difficult of your customers, will be able to resist.
