See in the article what this strategy is and how to upbit database it based on the elements of your website!
So, what is CRO optimization?
The word CRO is an abbreviation of the English , Conversation Rate Optimization, but if you prefer, in Portuguese, we call it Conversion Rate Optimization. To understand what this technique is and how it works, first, you need to know what the conversion rate is.
This metric is used to measure the conversion results of a website. For example, if you want to analyze how many visitors converted into leads (potential customers) in the last month, just do the math:
- number of leads / number of visitors x 100
The result is the conversion rate as a percentage. Easy, right? This data can be taken directly from Google Analytics and the number found is practical and potential example of ctas for measuring the results of campaigns, Marketing Automation, Inbound and sales strategies.
The idea behind CRO optimization is, as the name suggests, to optimize the results of this metric we mentioned above. And how do you do that? Basically, through testing!
What are CRO tests?
Have you ever heard that in media campaigns, more than one ad is used to analyze which one converts the most? This is done to understand, mainly, what type of digital ad attracts the most readers.
In these campaigns, a professional can uae cell number photos, texts, CTAs, among other different elements. This is what we call A/B testing in digital marketing.
It’s no different when it comes to CRO optimization. Is there a font or even a phrase that catches your visitors’ attention more? No matter how and which element you test! keep in mind that your ultimate goal will always be the same: increase sales!
How to apply CRO in your company?
Now that you understand that you will need to perform tests! you may be wondering how to do them. It is important to know, before you begin, that they should be applied according to the results collected and not based on your guesswork or intuition, for example.
Digital marketing works with concrete numbers, so try to get to know your target audience and the visitors who are visiting your page better. You can do this directly in Analytics, but if you prefer, you can conduct surveys with your current customers.
Ask them about your product, what they think of the sales process, the website in general, and other questions. Their answers will certainly give you a basis for what to follow in your A/B tests. Send the questions via email or leave a form on the website itself.