After all, what is CRO?
CRO is an acronym in English that, translated into Portuguese, means conversion rate optimization. The idea behind this strategy is to work on the user experience when entering a website, and induce them to take an action that you want.
There are many techniques that need to be applied, including those that even involve neuromarketing. In general, CRO wants a user who has visited a website to take some kind of action, such as signing up for the brand’s newsletter, for example.
The more conversions a website has, the higher its conversion rate will be. And this doesn’t necessarily mean that the company’s goal is sales. Sometimes, they just want to grow their email list so they can offer offers and information about their products and services to a larger number of people.
The steps of conversion optimization
You already understand the concept of CRO, but the practice is more complex than it seems. The entire idea must be very well thought out, clear and objective so as not to raise doubts about the visitor’s conversion.
That’s why it’s always interesting to test mexc database or more types of ideas (A/B testing) to find out which one will bring you the best results.
The conversion optimization steps basically have four phases:
- website data analysis;
- development of hypotheses based on the data collected;
- carrying out tests;
- measurement of results.
See each of them below:
Step 1: Website data analysis
Data and user behavior tracking tools definition of creative parameters be essential for this first step. With Analytics, for example, you will be able to track which pages, content, and even products are most accessed, if you have an e-commerce site.
Knowing how to analyze these metrics will help you, above all, in choosing which tactic to use to align your main business objective with CRO. Then, define what data you want to know about your website.
Step 2: Hypothesis development
In step two, you will need to develop hypotheses uae cell number on the data collected, since you will already know the behavior of your visitors.
If, for example, you understand that your bounce rate is too high, you will need to review your links, CTAs, and content. It is very important to pay attention to this, as you may be missing out on excellent opportunities.
Another development can be done based on exit pages. Which ones have the highest visit rates? You can enrich them even more with information, links and content!
Step 3: Testing
Once you have completed the two steps, the third step is to perform tests. Based on your initial analysis, what do you want to test? You can:
- insert call to action in the most viewed points on the page, to know which position converts the most;
- change the traditional “contact us” to “get in touch”, for example;
- test different buy button colors; remember that different audiences have different color preferences.
The third phase is one of the most important conversion optimization steps, so pay attention!