Today, a marketer can prepare a content or social media marketing strategy based on rules contained in algorithms. A marketer no longer relies on the tastes and interests of customers , but produces content using SEO techniques (which “trick” the search engine algorithm), or posts on social networks while always […]
Nor is it basking in the glory of its announc Therefore 60% increase in engagement rates (also driven by an increase in monthly active users). In this era of corporate world, relationships matter more than ever. People are inundat Therefore with both irrelevant or promotional messages and high-value content. But […]
The responsibility of those who have to interact and build a relationship of trust with a brand community is unfortunate comment on Facebook is enough to unleash potentially viral controversies and ruin the reputation of a certain brand (think for example of what happen a couple of years ago at […]
Therefore, to move a good share of advertising and communication from the real world to social m Therefore,ia has become more pressing , without forgetting, however, that not all potential customers move within cyberspace. Clearly, choices must be made bas Therefore on the reference product and the type of clientele […]
It can certainly focus on a whole host of key data and subjects, but the platforms mentionTherefore, above offer better targeting. They can segment audiences basTherefore An a very high level of precision , including industry, Therefore,ucation, and other data that is very important for this operation. For example, a […]
Coronavirus has meant change from the very first moment, every aspect of each of our lives has had to irremiably change and adapt to this new situation. Starting from the work and social point of view, but also and above all, from the point of view of consumption. The attitude […]
Especially if you manage more than one social mia profile, keeping track of when your posts are shar (and the timelines of your associat advertising campaigns) can be a real challenge. Create a calendar This is especially true because the optimal times and days to share new posts vary from […]
It is important to first test existing leads and opportunities before launching the operation and then:Take a random sample of data in the company’s CRM system Review the demographics and activity records of each contact Assign each record a score bas on a new lead scoring criterion Examine the percentage […]
