4. Reach a wider audience The approach of ‘Cowboy Carter’ transcends musical and cultural boundaries. By blending her music with genres popular with other fans, Beyoncé appeals to a broader audience than many traditional (country) artists. And by collaborating with names like Post Malone and Miley Cyrus, she also appeals […]
In order to extract useful and sensitive information from your website or eshop, from your server, or even from the computers of your website visitors, at the expense, of course, of the good reputation of your business. How can I avoid hacking on my website or eshop? hacked We are […]
To effectively guide your strategy, it is essential to know your target . Identify their expectations and their purchasing behaviors . This study allows, for example, to define which channel to favor. However, the multiplicity of channels available to a customer sometimes pushes them to use several during their purchasing […]
Before we get into the common mistakes that impact the coordination of your teams’ sales and marketing teams, let’s discover together the importance of marketing and sales alignment . In principle, the company’s turnover increases when the marketing and sales teams are in sync. The sales cycle is reduced and […]
In today’s digital world, UX/UI design is essential to create products that not only meet users’ needs but also provide an enjoyable and intuitive experience. With increasing competition in the market, ensuring that your product stands out for its usability and aesthetics can be a crucial differentiator. UX Design focuses […]
Brand image is a collection of all the associations that customers have with a given company, its products or services. How they perceive the brand, what experiences they have with it, what emotions the brand evokes in them. Brand image is not just a logo or a slogan, it is […]
Insight into the online paths your customer takes to the final conversion If you use Google Analytics to measure your conversions, you probably focus on the standard reports. You can find a lot of information about how your customers arrived at your website (information about the last interaction before the […]
Winter brings joy, but also additional financial expenses, especially for families with small children. Buying winter clothes, shoes, toys and other accessories for the little ones quickly becomes a big expense, which is why many parents would welcome the opportunity to save. Baby Center is aware of the challenges that parents […]
