Brand image is a collection of all the associations that customers have with a given company, its products or services. How they perceive the brand, what experiences they have with it, what emotions the brand evokes in them. Brand image is not just a logo or a slogan, it is […]
Insight into the online paths your customer takes to the final conversion If you use Google Analytics to measure your conversions, you probably focus on the standard reports. You can find a lot of information about how your customers arrived at your website (information about the last interaction before the […]
Winter brings joy, but also additional financial expenses, especially for families with small children. Buying winter clothes, shoes, toys and other accessories for the little ones quickly becomes a big expense, which is why many parents would welcome the opportunity to save. Baby Center is aware of the challenges that parents […]
