Being visible to prospects, what and how to do it?

Being in first position on Google for each query is the goal of any company with a website. But to achieve this goal, you must work well on your natural SEO referencing .

Since SEO is about creating content that is optimized for search engines like Google, it has many criteria to meet. You must therefore take them into account if you want relevant results for your query. However, just like the behavior of Internet users, Google’s criteria also evolve.

So, here are some points to improve not only about keywords with a rich semantic field, but also about technical details:

Apart from rich and optimized content

quickly fix the above-mentioned details to improve your SEO. Google favors https sites . Which means that yours will not be visible as long as it is http . Also, check the loading time of your pages and compress images if necessary.

Finally, create a mobile version of your site to please Google if it is not already done. The local GMB listing is an SEO asset, but also a reputation asset. If you are a 5-star business , it is certain that Google will display you more in first position.

Optimize your content and work on conversion
Know that content is either text, video or infographic and each prospect may have a preferred type of content. Yours can  buy telemarketing lead therefore be optimized if it is adapted to your target.

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In addition, an Internet user may come across your content. The ideal would be for them to see your next publications and then become a prospect. This explains the interest in working on conversion in your content. You must convince the Internet user to carry out a specific action such as:

All this to say that you must take care of your Call-to-action . To the extent that an Internet user performs one of the actions above, he will be a prospect and will see your content more frequently.

For example, blog texts are כל הזכויות שמורות כל הזכ  the most common for prospecting. First, they must be well referenced to be visible. The structure of your texts must follow a logic to highlight the CTA. To do this, you can use the
Your business’s future customers are online, yes, but where exactly? The answer is obvious, on social media. Nearly 4 billion people (51%) are active social media users.

With this impressive number

this is an opportunity not to be missed. It’s crazy, but many Internet users are starting to search for consumable products on social networks. So, on which social network should you be present and take action?

You should choose the most popular ones , namely Facebook, Instagram, Twitter. You should also take into account your targets, your ao lists  products and your services. For B2B prospecting, for example, LinkedIn is the right social network. For fashion and luxury items, Instagram and Pinterest seem the most promising. However, as Facebook is the number 1 social network in Europe and in the world, it is useless to be present on all social networks.

Present your products to your future customers and stay in constant contact with them. Internet users always appreciate new content, so don’t hesitate to animate your page or account more. Social networks offer both the opportunity to be seen, but also to build a reputation with prospects.

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