A content plan is an important tool not only for synchronizing the team and avoiding chaotic posting. It
tart by choosing the main, most general topic. Then break it down into three subtopics. For example, if
your audience is interested in leisure,
you can write about leisure email data at home, interesting places for walks and establishments. You divide each of these subtopics into three more. For example, establishments can be into entertainment (attractions, shopping malls, clubs), gastronomic (bars, cafes, restaurants), cultural institutions (museums, theaters, exhibitions). And this division can be indefinitely. If you go along the gastronomy branch, you can divide it into ethnic cuisine establishments, establishments by food style (vegetarian, comfort food, street food), establishments to a certain product. The method is simple, but with it, you definitely won’t have to try to squeeze out any
ideas for a long time.
According to this method, you to fill in a job story sentence, which is built on the principle: when so that result If you try to fill in the sentence, you can come up with a ideas for posts in half a day. Let’s try to check.
When I create a content plan, I want to have a clear algorithm of actions so as not to spend a lot of time choosing content ideas. This is how the topic for the article was born, which was in our publication plan.
When I try to understand the what the future looks like for written content effectiveness of my work, I want to have clear indicators to record its growth or decrease. An idea for a material appears – how to analyze the work of an SMM manager: key KPIs.
At the first stage, you can filter out topics that are not interesting to the audience if you check the engagement on different topics of posts from direct competitors.
Once you brainstorm a list cmb directory of topics for posts, group them into categories and think about how this category will be separated from others. For example, with the help of design, hashtags, etc.
