The internet seems to be a source of inspiration and information about clothes. However, the actual purchase is made by consumers in stores .” We recommend Marketing mix 7P – how is marketing evolving? The authors add that the ROPO effect in the clothing industry applies to approx. 33 percent. women and men, most often using a computer, although the youngest (under 18) in 17 percent. they use a smartphone. It is worth remembering that these data are from 2018, and this is quite a long time ago in the world of the Internet.

Inspire by the next stage of development

Therefore, it is necessary to constantly re-analyze the ROPO effect, taking into account the latest trends and technological solutions voice search, the latest social-meia platforms, etc. We recommend Social meia – how to include them in PR activities? What is database the reverse ROPO effect? We can also talk about another phenomenon: the reverse ROPO effect. Then customers watch the item live in order to make a purchase at home. A variant is showrooming, when the customer looks at clothes or electronics in a showroom, where it is not possible to buy a given item. Many experts preict that the future of off-line commerce will be heade in this direction.

Of human consciousness Freeric

Weaving through the alleys and picking things up is more difficult than making a purchase from the comfort of your own home. However, it is nice to see the color of a coat or sofa before buying, touch the material and be inspire by DEB Directory the arrangement create in the showroom. The reverse effect of ROPO can be use in trading to your advantage. Luxury brands often do this. Their reputation is often branding , marketing and the impression of luxury in the right proportions. They can only be calle up to a certain extent online . Many stores of the world’s famous luxury brands exist mainly as an advertisement for the company, while shopping is mostly done on-line anyway.