A challenge that many organizations face is activating their partners. Partners often start with training because they need to be trained to be able to sell, implement and service. The question is how serious you are as a partner if you do not want to invest in the relationship, in time and/or money. A training for resellers can sometimes take 200 hours and that indirectly costs the reseller money. One option is to how to use nfc payment to improve your sales? understand qualify your partners by means of certificates during training. These certificates partly determine which level someone gets. This then means more the level of support (on marketing, sales and technical), but also the amount of rebates.
In our daily practice, we regularly hear from clients that they have active and ‘sleeping’ partners. Little time is made available for the less active partners to peru phone number library activate them. It is important that the partners also have ‘skin in the game’ to maintain intrinsic motivation. A wait-and-see attitude of partners can be reduced by clearly defining the next steps prior to the process. It is therefore important that you remain transparent towards your partners. If a partner is demotivated, discuss why that is the case. What does your partner think is a good way of working together? How does he see the partnership? You may come to the conclusion that it is better to say goodbye to that partner after all.
A partnership is just like a real relationship, it is based on trust. If you go for it, you go for it together.
How do you secure leads in the partner channel? activate your partners?
Important in the processes is securing leads that will become relevant in the long term. Sales often has to perform and close deals, which puts pressure on nurturing leads. Therefore, let Sales focus on warm contacts and ensure that nurturing is covered by an Inside Sales team or other party. Then you do not throw away ROI.
Partner Success Stories activate your partners?
End customer success stories are usually plentiful. There is still much to be gained in the area of partner success stories. These success stories can have an internal belgium numbers purpose, for example to show that you have gathered an important network of good partners around you.
You can also share the success factors of your partners with each other. Think of company presentations during an (online) partner meeting or annual partner event. Let partners learn from each other, for example about how they approach the market.