Mother’s Day is a day dedicated to all mothers and their incredible performance. That’s why planning a mass SMS campaign for Mother’s Day is always a great idea. We all think about them and they are certainly good thoughts, so it’s easy to mobilize customers. Not only to increase sales and turnover of your business, but also to celebrate all of them. So keep in mind that next Sunday, May 5, 2024, you have an essential date on your marketing calendar .
Marketing Strategies for Mother’s Day
SMS Marketing 76 % of consumers in Spain say they will buy a gift list of namibia cell phone number online to celebrate this special date, according to data published in a survey conducted by Groupon. This represents 13% more spending than for other similar campaigns such as Father’s Day.
However, most of these purchases will happen almost at the last minute. Keep this in mind to ensure that all orders are delivered on time and that your campaigns arrive early enough to meet everyone’s wishes.
The type of gifts that customers think of are the classics: flowers, plants, chocolates, gourmet products or beauty products and perfumes. Although other options such as a family outing, going to a restaurant or giving clothes or accessories also arouse interest.
This means that the most active sectors these days are:
Florists, plant shops and nurseries
Confectioneries, chocolate shops and cake shops
Stores with beauty products
Restaurants and bars
Spas
Jewelry and clothing stores
But how can you influence their choice and make them choose your store or business to celebrate Mother’s Day? First of all, you need to plan ahead and think right now about how good web design can bring revenue to your business what kind of SMS campaigns you want to create for Mother’s Day.
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Choose the Mother’s Day marketing campaign that’s right for your business
SMS promotions in view of Mother’s Day
If your goal is to increase sales, the Mother’s Day marketing strategy for you is to launch a themed promotion . A special offer for making a purchase during a specific period or a promotion with a discount voucher to be used on a subsequent purchase. And why not also encourage giving gifts to grandmothers? They are the mothers of our mothers and they also deserve a tribute. Whatever the canada email lead offer, you need to make it known to your customers through a simple and effective tool: SMS .
Tips for writing an effective SMS for Mother’s Day
As with any SMS campaign, it is advisable to follow the golden rules of SMS marketing. Here are some of them:
Segment your target audience : are you writing to the mothers’ children or to the mothers themselves? Or to the fathers? Think about this before creating your campaign. Your tone will depend on it.
Think of a specific promotion and write a simple and clear SMS. The more specific and clear your message is, the more effective it will be.
Schedule shipping in advance to give yourself time to shop with peace of mind, then send a reminder a few days before the special date or at the end of the promotion. Make your brand present at the moment when buyers make decisions.
Prepare a special SMS Landing Page on Mother’s Day or send an RCS message . With rich content you can better convey the values of your products and services and make them more attractive.
