SMS marketing is a fundamental strategy for the retail sector. Sending mass campaigns or managing transactional communications are the two main use cases for this sector. However, there are many more retail marketing strategies that can be explored that will benefit businesses.
If you want to know how to attract new buyers or increase your sales, keep reading. We have compiled 5 basic strategies to offer attractive discounts that successfully meet your objectives.
SMS discounts are key in retail marketing
Strategies to Attract Have you ever ended up buying more than you needed because it was at a lower price?
According to a study by Psychology Today , consumers prefer to list of kenya cell phone number purchase products with coupons even if it means spending more money. 93% of all shoppers use discount codes throughout the year. As a society, we love a bargain, and that’s why deals work!
With 98% open rates, the quick and direct nature of SMS makes it the perfect channel to remind customers you’re there and give them a reason to visit your store, click your link, or place an order.
So, combine the two things: bulk SMS and discounts. You will have a great impact on sales volume and you will get more satisfied customers.
Make the most of every seasonal opportunity (check out our 2024 marketing calendar to discover key dates!)
Be discreet! Offering discounts to your SMS list of loyal customers or to shoppers who have abandoned carts, etc. will make them seem more exclusive.
You should not do
Avoid being a repetitive discounter – this can cheapen the value of your regular offering, especially if you are a high-end retailer!
Avoid alienating your loyal customers by offering so many constant discounts that it seems like your regular price is overinflated or a rip-off.
Don’t damage your reputation with 5 best marketing channels for lead generation competitors by discounting so heavily that you’re seen as the “cheap and cheerful” option, rather than being known for product quality and reliability.
5 types of discounts to send to your customers
Now that we’ve covered the why and how of cz lists discounts, let’s look at the what. Here are five classic discount offers you can experiment with in your retail marketing strategy.
1. Buy one, get one free
2-for-1 is a backbone for any retailer. It does exactly what it says. You offer one product at the regular price and give away a second identical product.
66 % of shoppers have rated this type of discount as their favorite and, of the same group of consumers, 93% of them have taken advantage of such an offer at some point.
If you have excess stock, especially if you sell products with an expiration date, this type of offer is perfect! It’s clever and makes your customers’ money stretch a little further.
