In a survey of 1,000 customers asking them about their expectations for customer service, nearly half (46%) said they read every text message they received from businesses. Combine this with the average open rate for text messages, which is as high as 98% , and it’s no wonder that bulk SMS is a staple channel for many marketers.
With an average SMS open rate of up to 98%, it’s no surprise that text messaging is an essential means of communication for many businesses. However, even the most experienced marketers say that no matter how many text messages you send, there are things you need to keep in mind to get good results. If you don’t know how to run successful bulk SMS campaigns , read on, at SMSPubli we have put together a list of 6 elements that you should check in order to achieve the goals you have set for yourself. Make your text messages a powerful marketing lever!
What are bulk SMS campaigns?
A bulk SMS campaign can be defined as a set list of ivory coast cell phone number of text messages sent to a group of recipients. This method of mobile communication is particularly powerful for conveying essential information quickly and efficiently.
Nowadays, mobile phones have become an important part of our daily lives. We spend time using them, whether it is to communicate with our loved ones, connect on social networks or manage our professional tasks. That is why SMS campaigns are effective strategies for companies. Thanks to them, you can be sure that your messages will be seen and read by the recipients.
Read more about our SMS solutions for businesses .
You cannot launch an SMS campaign content creation: 5 items you might need in 2021 without a specific objective. Promoting products or services, attracting and retaining users, informing, collecting data, improving customer service… The reasons can be diverse and varied.
SMS is a multifunctional channel and can be used to:
Promotions and special offers (discount offers, flash sales, seasonal promotions)
Transactional alerts and cz lists communications (security alerts, delivery notifications, password update reminders)
Messages to boost engagement and loyalty (thank you messages, satisfaction surveys)
Customer service (technical support, answering customer queries, request tracking)
Appointment confirmations and reminders (in the medical, catering and wellness sectors)
invitations to events
Why run SMS campaigns?
Educational content (tutorials, tips and tricks)
updates (policy changes, schedule changes, technical updates), etc.
Creating SMS marketing campaigns is a beneficial operation for companies in various sectors. Below we show some examples of sectors that can benefit from this communication strategy:
Retail (promotions, flash sales, stock notifications)
health (appointment reminders, notifications about medication availability)
Banking and financial services (security alerts, payment notifications)
tourism (booking confirmations, last minute promotions)
catering (reservation reminders, special offers)
Education (registration reminders, urgent communications)
real estate (visit notifications, SMS presenting real estate properties)…
What are the advantages of mass SMS campaigns?
has many advantages for all types of professionals.
Exceptional open rates
With a 98% opening rate, SMS is undoubtedly an asset for all companies that want to be as close as possible to their target audience.
