The holiday season brings more than just a festive atmosphere—it’s a golden opportunity for ecommerce brands to connect with prospects and customers in meaningful ways. But competition is fierce this time of year—which means you have to stand out if you want to win. Your holiday email marketing panama email list 440115 contact leads is a good place to start. To help you generate buzz about your products, enhance customer engagement, and drive end-of-year sales, here are a few of our favourite Christmas email 15 Christmas email marketing ideas marketing ideas. Ready to launch a winning Christmas marketing strategy with Klaviyo? Try Klaviyo for free 1. Start your Christmas email marketing efforts early The pre-Black Friday period is the prime time for all holiday promotions.
Planning your Christmas email marketing
Around major shopping events like Black Friday and Cyber Monday lets you cover a bigger share of the holiday shopping market, helping your brand stay top-of-mind throughout email marketing the season. Take POPFLEX as an example. In 2023, the workout brand wanted to take their BFCM sale to new heights by creating ideas an intimate VIP experience for every customer. To do that, they had to start early. First, POPFLEX ran a shopping spree giveaway in October, requiring entrants to create holiday wishlists on their site. Nearly 100,000 customers entered.
Then throughout the rest
of Q4, the brand used the information they gathered from those wishlists to target their holiday messaging to each subscriber’s unique interests and position within the customer lifecycle. All of the above contributed to a record-setting 2023 holiday season for POPFLEX. “The first day of our Black Friday sale last year was our best day in the history of the company,” says Jen-Ai Notman, POPFLEX vice 15 Christmas email marketing ideas president of marketing. “And the first hour that we opened was the best hour we ever had.” People love early-bird sales, product drops, and special offers like giveaways because it means they can get in on the action before everyone else, which creates a sense of exclusivity.
It’s a marketing strategy that benefits
you as well by helping you: Generate buzz and build suspense early on. Avoid shipping delays during peak holiday shopping season. Build customer loyalty by offering special deals only to your subscribers. Christmas email marketing tip: In your Christmas emails, consider adding a countdown timer habla con meta ai en whatsapp to create excitement and urgency. These work particularly well for flash sales, special promotions, and holiday messaging. 2. Use segmentation to personalise your Christmas emails Segmenting your audience helps you create a more meaningful connection with your subscribers by sending them messaging they’re more likely to find relevant.
For a seasonal business like European
candle brand JewelCandle, using Klaviyo to identify loyal shoppers based alb directory on previous buying behaviour is essential in driving sales during Q4. The brand manages high seasonal demand by sharing exclusive offers to encourage their VIPs to start their Christmas shopping in early November. With loyal shoppers securing their Christmas gifts early, JewelCandle can focus on converting new subscribers over BFCM and in the run-up to Christmas. The results? 30% of JewelCandle’s revenue is attributable to Klaviyo.
If you’re not sure where to start
your Christmas email marketing segmentation mig DEB Directory ht mirror your BFCM email marketing segmentation. Consider sending different types of Christmas email marketing to the following segments: Engaged segment: If you’re emailing a few times per week, your engaged list is people who have opened or clicked on an email within the last 30–60 days. If you’re only emailing a few times a month, you may want to expand this list to 90–120 days. VIP segment: You may define your VIPs based on dollar value, number of purchases, or subscription length, depending on your business model. Every brand defines their VIP list differently, but these are basically your most loyal customers.
Previous Q4 purchasers segment
These are people who converted on holiday emails or texts in previous years. Christmas email marketing tip: Christmas email marketing is just one piece of a strong omnichannel holiday marketing strategy. Note that VIP programs are especially well suited for SMS. 3. Promote an offer that makes sense for your brand and audience Promotional offers are a no-brainer during a peak sales season like Christmas. When your audience feels like they’re getting something special, they’re more likely to respond positively, making the holiday season a win for both you and your customers.
But not all Christmas promotions
are created equal—and not all offers make sense for every brand, or every audience. Here are a few types of offers to consider: Limited-time discounts: Create urgency with time-sensitive offers that encourage quick decisions. Limited-time deals can prompt subscribers to act fast, increasing your chances of converting interest into sales. If you’re using discount codes, consider tailoring them to the holiday season. Exclusive
