Building a thriving business is no easy feat, and neither is marketing it to the right people. Fortunately, technology has evolved significantly over the years, making marketing to customers much easier and better. Some of the best marketing channels are not limited by geography or a specific audience.
Anyone who interacts with a website has the potential to become a lead for that business. This is how marketing funnels have become bulk sms master effective in recent years. Using marketing funnels to find potential customers for your e-commerce is actually a very cost-effective business growth strategy.
They allow you to engage with potential customers and use those precious moments to capture their attention.
Whether it’s through newsletters, social networks, paid advertising or similar, you have to be present to be noticed.
1. Email Marketing
This is one of the most effective marketing channels you should invest in because people love to stay informed and connected with brands.
It helps build trust and also helps improve the customer-seller relationship.
A lot of people use emails on a regular basis, which means your potential customers’ inboxes are exactly the right place to be. With the new trends in email marketing , it has become even more important in today’s market.
First and foremost, in order for this strategy to work properly, you need to grow your email list and acquire as many email addresses as possible. A great way to do this is through email automation .
The next step is to send interesting news, special offers or anything valuable to your potential customers to keep their interest.
You can use email marketing in a number of different ways:
- By Newsletter
- By using personalized messages
- By creating a drip email campaign
Newsletters are great for maintaining interest because they allow you to stay up to date with potential customers, but first, you need to be careful about how you create them.
It’s important to build relationships with potential customers through personalized messaging and A/B test subject lines to find the one that entices subscribers to open it.
Also, analyze their behavior and segment your subscribers to excite them with offers they’ll love.
Personalization is important because it makes your potential customers feel special and creates a warm connection with them.
The tool that helps you automate “thank you” or “welcome” emails to new leads is called PopTin .
Poptin’s autoresponder allows you to create and send beautiful, responsive emails that you can customize to fit your brand’s design:
Change colors, fonts, add images, links or remove certain elements to make it perfectly match your brand design.
If you do this, you might lose a significant portion of your customers.
Not only can you reach new customers, but you can also nurture relationships with existing ones, so social media marketing is undoubtedly a great opportunity to grow your business.
While there are plenty of social media channels to introduce people to your brand and build a strong connection, you need to have a strategy .
You need to find out where your target audience actively spends their time and use that to your advantage.
The most popular social media channels you can use are:
- LinkedIn – This is where most industry experts and other B2B businesses gather. More than 44% of marketers get qualified leads here , so it’s a great choice for building strong relationships. For example, real estate agents use Linkedin to connect and share knowledge with other local and international agents.
You can also use Instagram for bulk lead influencer marketing and improve your lead generation capabilities by working with special people.
