Still wondering if your brand should be on TikTok? The answer is: definitely yes! Create a business account and start creating content so you don’t fall far telegram blast behind your competitors. How to approach TikTok smartly? We explain it in the article below.
In this article you will learn
- Who uses TikTok?
- Creating a Business Profile on TikTok
- How to Create a Business Account on TikTok
- Tips for writing an engaging bio and choosing the right username
- TikTok Management. Content Planning
- What content is suitable for businesses?
- Running a TikTok: How Often Should You Post?
- Taking advantage of trends and challenges
- Managing a TikTok account. Collaborating with influencers
- Why is it worth collaborating with influencers on TikTok?
Who uses TikTok?
TikTok was founded in 2016 and quickly became one of the most popular social media apps on a global scale. TikTok’s user base is growing rapidly and all indications are that this growth will continue. The app is already used by over 1.7 billion people worldwide and this number is expected to reach two billion by the end of 2024.
When analyzing TikTok’s user demographics ( 2022 data ), it is easy to see that the platform is most popular among younger age groups. Specifically, 14.4% of users are people aged 13-17, and as many as 34.9% are people in the 18-24 age these documents represent a promise by one group. The 25-34 age group also makes up a significant percentage, at 28.2%.
In the beginning, TikTok was an app exclusively for the young, but that is changing now. Not everyone knows that Gen X (45-60 years old) is the fastest growing user base on TikTok.
Brands that do not direct their offer to “Zetki” should no longer ignore this platform, because it is becoming a place used by practically all age groups.
Importantly, more and more users treat TikTok as a search engine: it’s a place where young people find information about brands and products :
- 55% of users say that the app helps them discover new brands or products
- 68% of TikTok users watch reviews of brands or products
- 48% of users plan to buy something on TikTok in the next 3 months
Creating a Business Profile on TikTok
To take advantage of TikTok’s potential for your business, the first step is to create a business profile. This will allow you to take advantage of additional analytics and advertising features available to brands.
How to Create a Business Account on TikTok
- Download the TikTok app from the Google Play Store or Apple App Store and install it on your device.
- Open the app and select “Sign Up” to create a new account.
- Go to Settings, select “Manage Account” and then select “Business Account.”
- During the switching process, the system will ask you about the account category – select the industry in which your company operates
- Enter the required information such as company name, category, and contacts, then confirm the changes.
Tips for writing an engaging bio and choosing the right username
- Username: Choose a username that is easy to remember, includes your business name, and is consistent with the other social media platforms you are present on.
- Bio: In your bio, briefly describe what your company does and add a few keywords related to your industry. You can also add a link to your canada email lead website and hashtags related to your business.
- Profile Photo: Use a professional company logo as your profile photo to maintain brand consistency across platforms.
TikTok Management. Content Planning
Planning your TikTok content is a key part of your TikTok marketing strategy . It involves understanding your audience, setting goals, and developing a publishing schedule. It’s also an opportunity to explore different formats and styles of content that might resonate with your audience.
