By itorial Staff with No comments Digital MarketingSocial networks
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IAB Spain , the advertising, marketing and digital communication association in Spain, today, Tuesday 3 October, present the XI ition of the Observatory of Brands on Social Networks 2023 , prepar together with the associat companies Alkemy, Gestazion and Metricoo l, as report by the entity in a press release sent to the mia after the presentation event.
The Observatory collects the
A activity of 204 brands on Social Networks. The selection of brands and profiles is bas on data on investment volume and categorization in the Spanish market of sectors provid by adjinn with an analysis period that extends from July 1, 2022 to June 30, 2023. The Social Networks chosen to analyze each of the brands are Facebook, Instagram, YouTube, X (Twitter), LinkIn, TikTok and Twitch.
One of the main objectives of the Observatory is to establish measurement. Standards specific database by industry on Social Networks that are valid for any current or future social network. It also seeks to provide market data, offering brands a reference context and comparing their activity on Social Networks with that of other brands or sectors.
The concrete and most notable
A results of the IAB Spain Brands Observatory on Social Mia are. The understand your target audience following, as list in the press release sent to the mia. And after this news, we recommend this one about the second Wave of the 2023 Study of Advertising Investment in Digital Mia by the same association.
More results from the 2023 Social Mia Brands Observatory
Social mia ranking
By Community : Facebook continues to be the social network with the largest community. With 54% of the total share in Spain. This year, it is worth highlighting the increase in the community share of the other social networks, especially in the case of aero leads Instagram, which has doubl its share, reaching 24%. It is follow by X (Twitter) with 10% and YouTube with 8%.
