Long loading times and frequent layout changes Increase conversion rate are extremely annoying for all users and negatively impact conversion rates and dwell time. Optimizing these metrics can therefore positively influence the page experience. The better the user experience, the more likely the customer is to complete the desired interaction. Here are some examples of how optimizing Core Web Vitals can positively impact conversion rates.
Loading times Increase conversion rate
Loading time is arguably the biggest influence on page experience. Slow websites are major conversion killers. Furthermore, 65% of email data customers abandon an online purchase if the loading time takes more than three seconds. Therefore, loading time is not only crucial for ranking in organic search results, but also for user conversions.
Layout shifts
Unexpected and frequent layout expectations of a post-pandemic market: how to prepare shifts lead to unintentional clicks. Unintentional clicks can frustrate or even harm the user. Therefore, layout shifts can also lead to higher bounce rates .
Interaction
Slow interaction, such as interaction belize lists with forms, links, or buttons, negatively impacts conversion. A slow response time after an interaction increases the likelihood that the user will want to perform further actions.