You’ve probably heard something about omnichannel. But do you know what this word means? Have you already applied this strategy in your company? Although the word may seem a bit surprising at first, we can assure you that it is possible to use it in your company, regardless of your business or its size. More than that, today it is almost essential for the growth of your store.
Many people think that omnichannel means being present in different sales channels. But the truth is that it goes far beyond that. In this article, we will cover everything about omnichannel, how you can apply it to your company, and how we at Microsum can help you.
What is Omnichannel?
This is a retail strategy that uses different communication and sales channels to offer the same shopping experience , regardless of the medium used – whether online or offline. An omnichannel experience integrates physical stores, e-commerces, marketplaces and consumers.
What needs to be clear is that all omnichannel phone number library experiences use multiple channels, but not all multichannel actions are omnichannel. But how so? If all channels do not work together, as if they were one, your company is not practicing omnichannel.
Omnichannel : uses two or more sales channels that are interconnected, being complementary, enabling the same purchasing experience across all channels.
Multichannel: uses two or more sales channels, which are independent of each other and compete with each other, thus providing different purchasing how to free your brain: tips from a neuroscientist to help you with time management experiences. You can sell through a physical store and have an online store, but there is no communication or integration between them, so your goals are different, profits and other strategies are completely independent.
Why invest in omnichannel?
The answer to this question is very simple: the consumer is already omnichannel.
The internet greatly assists consumers in their chile business directory purchasing decisions. According to a study conducted by Deloitte, 56% of all retail sales are influenced by digital channels.
Whatever product the customer intends to purchase, they will do some research on the internet to find out more information, price differences, which sites sell them, what shipping options are available and their prices, whether there is a store nearby where they can see the product in person, among other things.
No matter how many times a customer visits a physical store, the purchase will not necessarily be made there. And it is up to you, the retailer, to create strategies to provide the best shopping experience for the consumer.
Benefits of omnichannel
You’ve probably noticed that in this strategy, the focus is always on the customer, right?! And investing in this only brings benefits.
Customers will want to return to the physical or virtual store;
The consumer will be satisfied, therefore more likely to buy;
Improves customer relationships;
Improves the flow of goods;
Greater product profitability;
Omnichannel users tend to spend six times more than regular users, according to Deloitte;
Customer loyalty;
Your brand will have a more positive image.
And much more…
How to apply this strategy to your store
I think it’s clear that you can’t escape omnichannel, right? So now we’re going to show you some strategies that you can adopt in your business.
First, you need to be aware that you need to work hard to achieve a level of excellence with your customers. All channels should have the same type of content, such as return policy, prices, promotions, product descriptions, delivery and payment information, etc.
There must be good synchronization to avoid dissatisfaction. Customer service must be efficient and capable of resolving all consumer problems.