According to Global Digital 2023, by the beginning of 2023, almost 60% of the world’s population uses social networks (~4.76 billion). The target audience (TA) is growing, and the trend of expanding the potential for business in social networks is gaining momentum. Missing out on the opportunities
Provided by targeting is simply
Unwise. It is important to set up email data effective advertising and calculate expenses. In this article, we will consider how to properly plan a targeting budget and what nuances to be taken into account.The main tasks at the start are to define your target audience, analyze your closest competitors and set priority goals (in translation, target is the goal) of the advertising campaign.
The main goals of the advertising
Campaign in social networks can be:Internet platforms that were previously familiar to Russian users are still for advertising, but VK Company provides wide opportunities today. One of its projects, myTarget, allows you to set up a target in several platforms, social networks and applications at the same time, including the most popular among Russians: VK, Yula, mail.ru, Avito, OK. By the way, over 100 million people visit VK per month alone. It is necessary to focus on the characteristics of the selected
target audience and its reading roundup: what’s new in blogging lately? priorities.Depending on the goals of the advertising campaign, the myTarget service allows you to choose the most effective advertising format. All the. Russian platforms are intensively developing their capabilities, and interesting new ones are also appearing.
Let’s give an example: while browsing a twd directory social network on the road, a young mother saw an ad for a children’s game that she was in. She at her stop on the subway and off her smartphone, so she did not have time to study the ad. The game looked very interesting, the brand in her memory. In the evening, upon returning home, she found the brand she was in, went to the target site and even made a purchase.
