How does CRO work for email marketing?
Before understanding how CRO works for email marketing, did you know that 72% of consumers choose email as the best communication channel between a company and a customer?
Furthermore, 99% of consumers check okx database inboxes daily. Are there still any doubts that implementing strategies via email is a good idea? In fact, companies that invest in Marketing Automation and Inbound are well aware of the importance of this channel for their actions.
However, messages will only be truly useful if they are aimed at the right audience and, of course, if they have the right content. Sending emails just for the sake of sending them, in addition to irritating the consumer, increases the rejection rate, since the number of openings is not compatible with the number of emails sent.
Another negative point of the high volume of random emails is that they can go straight to spam, which is a terrible scenario for those who want success in the strategy.
Now that you know a little about the subject, see below some tips for applying CRO to email marketing in practice and, ultimately, increasing your conversions:
Create eye-catching titles
It seems obvious that your subject lines are the first impression your customers will have of your email. Well, it is, but few companies focus on bringing credibility to one of the main topics of CRO for email marketing.
Try creating an A/B test with a call to action benefits of ai for graphic designers see which one converts more, that is, which one has a better open rate and clicks on the action you expect from your reader. And for highly promotional sectors, you can create similar texts, such as:
- this is your opportunity;
- Don’t miss this opportunity.
Or completely change the language between one and the other, like:
- 50% of people don’t know this;
- we need to tell you a secret.
Got it? Divide your list and test it. The one that is uae cell number accepted by the public will certainly be the best option.
Add mental triggers
Mental triggers are great strategies for those who want to convert leads into buyers. During your text, you can use scarcity, a sense of urgency, storytelling, authority, among others. Want to see an example of these? See below:
- scarcity: supply is limited and there are only two products left in stock ;
- urgency: hurry up because there is still time to take advantage of the promotion. But remember: it is only until tomorrow, at 11:59 pm ;
- storytelling: I was once like you. I had doubts about this product, but after I bought it , my life changed for the better;
- authority: we, company Y, have been a reference in the market for over 13 years .
There are other equally effective triggers. It depends on your tactics to choose the one that best applies to the approach of your message.
Know your reader
Who is your target audience and what do they like? Will using catchphrases, slang or emojis make them resonate with your message? A younger audience may prefer a more light-hearted message, but older people may not get the idea.
Create decisive CTAs
You know that “killer” phrase? The one that will be your reader’s final decision point? That’s how your CTA should be: objective and direct!
However, it doesn’t necessarily have to be a final paragraph with a sentence; it can also be a button. Test different colors and shapes of buttons and remember that each audience reacts more favorably to one type of color or another. Analyze which one your audience accepts best.
Have you tried any of these tips? It’s time to get started! If you want to succeed with CRO for email marketing, be sure to check out other tips from WSIB2U!