We are entering a year where companies are already more accustomed to the digital environment, but they still have doubts about how to act and what to invest in. In fact, lean investment is the rule during this pandemic.
So that you don’t take any more risks and develop more assertive strategies, we’ve sought to understand three marketing trends that are on the rise for the next semester. Check them out!
1 – Continuous actions for diversity, equity and inclusion
For some time now, we have had a consumer profile that cares a lot about the representation of the companies they consume from.
Brands that invest in an action plan to review issues related to diversity, equity and inclusion have much greater visibility and, consequently, an increase in engagement and revenue.
Without a clear position on this, you run the risk of falling behind your competitors, as well as occasionally receiving negative publicity.
It is very important to understand that as a company, you do not need to take a position on controversies on the internet. When we crypto users database about an action plan related to diversity, equity and inclusion, we are talking about showing how you behave internally in relation to these points.
2 – Positive and humanized communication is the order of the day
The number of websites and social media profiles that have changed the way they communicate with the public is noticeable.
We have seen a huge increase in brands that have started to invest in positive and humanized communication, truly “showing their face” and moving away from the more robotic image that was acceptable until 2019.
This happened with the growth of users on TikTok and the migration of companies to this app. Also because the maxim of the new marketing that says that “companies must communicate with people” is increasingly noticeable.
It seems somewhat logical, but there were still many brands that did not appear on their online profiles. In a way, you will notice that digital marketing 2021 brings this model of behavior on the internet exactly closer.
Put your embarrassment aside for a moment and talk to those around you.
3 – Influencers really influence
There was a time when influencers didn’t have as much impact on brands. Generally, the return came when the investment was made in celebrities or big names on the network.
Digital marketing in 2021 has allowed this to change completely. Investing in real people, with real testimonials, is increasingly important and bringing good results .
Today, you don’t need to invest in the reach the right audience with video content with the largest number of followers to promote your brand. Today, you should look for those who truly influence your persona and who will be heard by the consumer profile that interests your company.
How to start a strategy focused on digital marketing 2021?
The first step is to analyze your audience and market. Digital marketing in 2021 does not require a ready-made recipe that will work for any company, in any niche.
Carefully evaluate how consumers in your cnb directory behave and build your strategy based on that. Don’t forget to be on the social networks they like the most. Proximity is everything!
Try to create strategies that unite marketing professionals with PR and sales professionals. The three areas are increasingly aligned! Lewis Schenk wrote a very interesting article about this and we invite you to read it further! See the publication .