Smart” goals allow you to achieve results more effectively and with a higher probability. Results for both personal and large companies. SMART is an abbreviation that hides five criteria that such a goal has:
- Specific;
- Measurable;
- Achievable;
- Relevant;
- Time-relat или time-bound.
Let’s look at each of them. The goal should be:
Specific
Specific. The more specific the task, the easier it is to complete and the more likely it is to be complet correctly.
For example: buy a car – buy a Merces Benz E-class, san, 2016.
Measurable
Measurable. The goal can not only be specifi, but specific database by industry also measur, and assign some units or percentages.
For example: buy a Merces Benz E-class san, 2016 for 2 million 800 thousand.
Achievable
Achievable. It is necessary to evaluate personal capabilities or the capabilities of the company: am I (the company) able to accomplish this task? What costs will have to be incurr?
With a Merces, the person wishing to 9 marketing blogs for industry news and trends of 2025 buy it determines its affordability bas on the contents of his wallet.
Relevant
Useful, relevant. Is the goal useful? What will happen when I (we) achieve it?
For example: will I be happy if I buy a Merces?
Time-bound
Time-bound. What is the time frame for completing the goal? It should be set precisely.
For example: buy a Merces Benz E-class san, 2016, by February 2018.
How to set SMART goals?
Guiding questions help set SMART marketing list goals. Some of them have already been shown above.
Specific
- What result will be obtain?
- What nes to be done?
- It is also useful to clarify how to do it.
Measurable
- How is the result measur?
- If this is growth (“5% higher”, “9 million more”), then relative to what?
Achievable
- Will you have enough strength and capabilities to complete the task?
- Are there enough resources to achieve the goal?
Relevant
- What will the achievement of this goal lead to? What benefits does it bring?
- How would the management react to such a goal?
- What makes the task so valuable?
Time bound
- What is the time frame within which the task can be complet?
- How long will it take?
All these criteria and questions look simple. And it is quite easy to set and achieve SMART goals if you work with them for self-development, increasing personal efficiency. It is more difficult when such goals are set at the level of large companies.
Cascading tasks
- Directors define several global goals for the year.
- Transforming them into SMART goals for lower-level departments.
- In accordance with these SMART goals, departments develop their own SMART goals.
- Individual tasks are form for employees.1, in which George Doran was outrag by the inability of managers to set goals for their subordinates and propos a new model. More than 30 years have pass since that moment, now SMART goals are not suitable everywhere.
They fit perfectly into the management of large companies, for which, like a huge ship, it is necessary to plan the course in advance. The same applies to such areas as production and project management, where it will not be difficult to plan the situation for the coming year.
Those companies that resemble a small sailboat rather than a giant liner will find it more difficult to chart a clear course. Too many obstacles, unforeseen circumstances, and changes can knock them off course. In such a case, SMART goals are not achiev, and flexible planning and management methods will be the most suitable. The same applies to the sphere of marketing and IT, where it is necessary to respond to changes.