The help center Wildberries does not disclose the algorithm for grouping requests into clusters;
Source: WB Help Center
From this it is clear only that clusters are not a static category; their composition changes based on the behavior of marketplace users.
Advantages of clusters
- Convenient and fast search for users. Clusters show accurate results even if a person entered a query with errors and typos. This is convenient for both the buyer and the seller.
- Fast search speed. Combining words into clusters allows algorithms to process information faster and show relevant results, saving the user’s time.
- Wide selection of products. Clusters show both products that are directly related to the user’s request and similar products. As a result, the user gets more choice for their request.
Disadvantages of Clusters
The disadvantages of combining requests into clusters are gambling data philippine related to the setup of internal advertising on Wildberries:
- The cluster often includes “garbage”, irrelevant phrases. If you run advertising, the budget will be spent on such impressions as well.
- Labor-intensive setup. To analyze queries in the cluster and optimize the campaign, the seller will have to spend a lot of time and effort.
- Require constant monitoring. In order for advertising to work effectively and for the product card to be displayed in the search for relevant keywords, it is necessary to analyze the composition of clusters and try to avoid showings for “garbage” phrases. All this requires time and knowledge.
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