Among the less Of respondents would be happy to receive jewelry, repair tools, health products, or home decor items.
Only 1% of Russians would prefer to receive clothes and shoes, alcohol and computer games as gifts.
As for spending on gifts, according to the same SuperJob , expenses will increase by 20% compared to the previous year.
The average budget for buying gifts this year will be 17,200 rubles. Since last year, this figure was at the level of 14,300 rubles.
What are Russians planning to give to their loved ones and colleagues? Based on Othello’s research , we can make the following list:
- 40% – electronics;
- 39% – cosmetics and perfumes;
- 36% – gift certificates;
- 30% – clothing or accessories;
- 25% – jewelry;
- 11% – travel.
Sellers will also find it useful to know that almost 70% of Russians surveyed are willing to spend up to 10,000 rubles on a gift. Buyers are attracted by discounts and promotions, and many buy New Year’s gifts gambling data japan during the autumn sales – 11.11, Black Friday, Cyber Monday.
A Yandex Advertising study estimates the average budget for one gift more modestly – from 2,000 to 5,000 rubles and highlights its top New Year’s gifts:
- 35% – cosmetics and perfumes;
- 33% – confectionery;
- 30% – tea, coffee, alcohol;
- 24% – electronics, household appliances, gadgets;
- 23% – postcards and souvenirs.
Contextual advertising before the New Year and during the holidays: 7 tips for preparing a campaign
How to analyze demand and trends yourself
You can independently study the demand in your niche and analyze email campaign metrics to maximize engagement find out what will be profitable to sell before the New Year. To do this, use marketplace analytics services, in which you can analyze:
- sales for the past holiday season;
- sales by individual brands and sellers;
- popular products and categories;
- the number of sales of the most popular product.
This information will help to identify popular items and predict denmark business directory the optimal purchase volume. The latter is especially important for seasonal goods that need to be sold during the holidays.
The most popular marketplace analytics services: MarketGuru, MPSTATS, Moneyplace and others, more details about their capabilities and tariffs – in our review . The services are paid, some have a free tariff, but its functionality will not be enough to analyze the past period.