Track statistics Log into your advertising account daily and pay attention to the following indicators:
CTR . This is the ratio of the amount of traffic from an ad to impressions (in percent). If the ad has a low CTR, try replacing the image, title, and text.
Reach
This is the number of unique users who saw your ad. If the reach is low, the problem is most likely in too narrow targeting. Disable some targeting parameters – this will expand the reach.
Impressions : This metric shows how many times your gambling data china ad was shown in the ad system over a certain period of time. If you see few impressions, try increasing your bid or turning on automatic bidding.
Clicks . This is the number of clicks on the ad. If the number of clicks is low, expand your targeting or add multiple ads.
Cost per click or 1000 impressions (CPC/CPM) . These metrics are useful for determining the cost of attracting traffic or promoting a product/service/brand.
Statistics on the ad in the PromoPult targeted advertising module
You can track important performance indicators of your best tools for managing email campaigns in advertising campaign in PromoPult on the visual “Advertising Results” dashboard:
Important! We do not recommend changing ads after the campaign launch unless absolutely necessary. After adjustments, they are sent for re-moderation, and during holidays it may be delayed. If your campaign is designed for only a few days, create different creative options and simply disable ineffective ones.
Finally, one more important point – do not forget to top up your balance in PromoPult or another system where you run ads. During holidays, funds may be credited longer than usual, especially if we denmark business directory are talking about non-cash payments. Therefore, it is better to ensure sufficient funds on the balance. We wish you good traffic during the holidays and high conversions!