The peak season is a decisive time for many companies. Indeed, this is a period when customers are most active. As a result, sales opportunities are particularly high. SMS marketing proves to be a powerful channel to reach your target audience efficiently and quickly. Its opening rate reaches 98% and 96% of messages are read within 3 minutes of receipt. It is therefore not surprising that bulk SMS is a key marketing communications tool for companies in various sectors. We share 8 tips for making your SMS campaign successful during the peak season and for measuring the success of this marketing operation.
Advantages of SMS marketing in high season
Launching an SMS marketing campaign is a strategy list of lithuania cell phone number that involves sending short, direct messages to a database of customers or prospects via their mobile phone. The goal? Send the right message, to the right person, at the right time. This is how you can build customer loyalty, draw attention to your products or services, and increase your sales.
What is SMS marketing?
The effectiveness of SMS marketing lies in its simplicity and wide reach. Unlike emails that can end up in spam, SMS message recipients usually read them quickly. Nowadays, it’s rare to go out without a mobile phone, so text messages allow you to reach your customers, wherever they are, in Spain or around the world. When used correctly, SMS can enhance your marketing promotion strategy, from expanding your reach to improving engagement.
When is high season?
Depending on your business activity, peak season does not always occur at the same time. Winter and summer sales, summer period, Christmas, Easter, Valentine’s Day, Mother’s Day, Father’s Day, Black Friday, back to school… Many periods can be marked by a peak in activity. Peak season can vary significantly depending on the industry and target market.
Advantages of SMS marketing during peak season
Instant communication
During peak season, you may need to quickly contact exploring telegram bots for automated messaging your customers, especially when you need to inform them about a promotion or special offer with a very limited duration. Promotional SMS allows you to quickly reach your contacts.
Greater commitment
People are more receptive to promotions and special cz lists offers during peak season. With SMS marketing, you have a direct and personal way to share your offers and make a good impression.
Results tracking
Thanks to a powerful SMS sending platform, such as the one offered by SMS Publi, you can monitor the effectiveness of your campaigns. This allows you to adapt your strategy if necessary.
Profitability
Compared to other communication methods, SMS marketing is relatively inexpensive. By sending bulk SMS messages , you can reach a large number of people at an affordable price, which will increase your return on investment.
How to make your SMS campaign successful?
Below we share some tips to help ensure the success of your SMS marketing campaign.
Know your target audience before launching the SMS marketing campaign
One of the first steps to a successful SMS marketing campaign is to know your target audience. This means having a good understanding of your customer profile, their needs and preferences. You also need to know how they interact with your brand. To do this, you can collect data through surveys, analysis of your site (web and mobile), but also by taking into account interactions that take place on social media, etc.
Create a clear and concise message.
A standard SMS has a limit of 160 characters. This therefore requires you to convey your message in a concise manner to respect this point.
