Before we get into the common mistakes that impact the coordination of your teams’ sales and marketing teams, let’s discover together the importance of marketing and sales alignment . In principle, the company’s turnover increases when the marketing and sales teams are in sync. The sales cycle is reduced and conversion rates are more optimal.
Neglecting meetings between the two teams
In Smarketing, communication is the key to good alignment between the two teams. Not scheduling regular meetings would therefore be a mistake. Thanks to Smarketing meetings, marketers can keep an eye on the progress of salespeople in achieving revenue objectives. A way for them to develop new solutions if necessary. The ideal would specific database by industry be to organize weekly meetings to discuss processes, resources and current campaigns.
If you don’t want to desynchronize your marketing and sales teams, it’s essential to take stock of current actions and operations . In particular, you can create team email aliases to distribute information that both departments need to know. You can also share your editorial calendar with sales agents to keep them informed of current שינויים כלשהם במצב הנוכ promotions. Also, you can share reports and analyses conducted by the company to remotivate the teams. It’s up to you to choose the option that suits you best to facilitate communication between the marketing and sales teams of your company.
Not considering the importance of feedback loops
Feedback loops simplify communication between teams in the company. You will then be able to find quick solutions to problems that arise. In addition to coordinating your Smarketing teams, these loops allow you to:
share customer feedback and identify pain points throughout the purchasing journey;
publish relevant content to ao lists attract more customers at each sales stage;
define the type of content to create to support your sales representatives in the sales enablement strategy.
