Research has reveal that the average open rate for a bulk SMS message reaches up to 98% and that 90% of text messages are read within 90 seconds of delivery. With engagement rates like that, it’s no wonder SMS is an essential marketing communication channel for busy times like Black Friday.
When us appropriately, marketing campaign ideas can help enhance your marketing promotions strategy , whether it’s to expand your reach or improve engagement. Below are some ideas to help ensure the success of your Black Friday SMS marketing campaign .
Black Friday, one of the most important days of the year for many sectors. This last Friday of November has become a very popular date for both consumers looking to find great deals, and for companies that take advantage of it to promote themselves through their communication channels: 58% of Spanish companies already use SMS for companies as a communication channel with their customers. So, how can you sell more this Black Friday?
It is consider the start of the Christmas campaign, 50% of consumers start looking for Christmas ideas in October, and in addition, 56% is the discount that Spanish consumers expect for this date.
Black Friday Marketing Ideas
1. Personalize your message
According to a global survey we conduct list of kazakhstan cell phone number with over 4,000 consumers, 29% of them subscribe to multi-brand messaging services, but are only willing to receive text messages from 1-3 brands at most. This statistic reveals the untapp potential of personal channels, such as mobile messaging channels.
That said, the solution isn’t to repurpose the same materials you use for your email or direct mail marketing campaigns. In the mobile space, messaging nes to be clear and concise. It’s great that consumers are open to new channels with higher conversion rates. But then we ne to be able to tailor our messaging to be more precise, compar to an email or direct mail promotion.
So, while we can use SMS to reach more customers and maximise engagement, if our goal is to move customers along the purchasing journey, we will ne to tailor messages to the channel, industry and individual recipient.
2. Maintain a consistent experience
This brings us to the question of multi-channel and omni-channel communication strategies. The key is not to be present on as many channels as possible, but to ensure that consumers can switch between channels and feel that they are still interacting with the same brand.
On the other hand, if they start interacting with your brand on one channel, you should continue this experience on the same channel. Even if the customer service or sales rep assign to them changes, the experience should remain consistent.
Customers don’t want to have a quick, impactful the best telegram bots for fun and entertainment marketing experience via SMS and then move to an offline, slower channel when they ne help. If you engage with a customer via a mobile channel, they expect the full cz lists experience to continue through that same channel.
3. Choose the right call to action for your mobile message
If you’re going to sell or promote something through a mobile channel. You ne to understand the reason behind the message. What is creating that initial interest among your customers?
Gaining the consumer’s attention within 90 seconds of opening your message is critical. You ne to understand when you should contact them and wha. Tcall to action will make them click and move forward (on their journey).
4. Use SMS alongside other marketing communication channels
SMS significantly increases engagement rates. With an open rate of up to 98%, a click-through rate (CTR) of 80% and an open rate of messages. Within 90 seconds of receipt of 90%. If we compare this with email. Where open rates are usually around 21% and CTR 2.9%, we could conclude that. SMS should replace email in any marketing strategy.
