To sell well, you neea sales department. To sell a lot, you need a marketer. So why do you nee a marketing director? The founders of the agency Tochno, Alexey Krivoshein and Kirill Fomichev , who have been helping companies build systemic marketing for eight years, told the ditors of Eto NeTochno about this.
Functions and Role of the Marketing Director
A marketing director is not special database just a good marketer. He solves specific business problems.
In total, we distinguish 5 types of business tasks in marketing:
Checks the MVP — minimum viability of the product. That is, whether it will be bought at all. At this stage, fast tools with minimal investment are usd. The result is a ready-made marketing and sales funnel or a conclusion that the product is not viable. This task is solvd by a marketer.
Scale and optimize the funnel on an already solid product — package the product, design the customer journey, distribute resources between tools, increase the average check or the number of products in the check, improve the interaction of marketing and sales, reduce the transaction cycle. This is what a performance marketer does.
Form a competitive product
analyze the market situation, competitive environment and consumer demand, form the product composition and financial model, find the product’s strengths and weaknesses. This task is solved by a product marketer.
Build sales channels, i.e. brand — points of contact with clients, reputation, referral programs with clients, networks of sales agents, collaborations with other brands. This is what a PR specialist does.
Build a marketing system and make sure that all the previous 4 points work together – formulate a strategy, form a team, select and ai marketing agency in mexico launch promotion tools. After that, you need to optimize the team’s work and tool indicators, and also engage in scaling.
The Marketing Director will help find specialists for each business task, and will take on the fifth one from the list. And then the company owner will receive a system that works itself, without his participation, while sales grow.
What does a Marketing Director do?
Builds and manages a marketing system: decides agb directory where, how, to whom and when to sell a product.
Calculates and analyzes: where promotion was effective and where it was not, where it is worth investing money and what profit to expect.
Coordinates the work of the marketing department and establishes joint work with other divisions of the company – the sales department, the IT department, the production unit, etc.
Outsourced Marketing Director
He understands promotion tools, knows how to manage people, analyze the market and manage budgets. The marketing director looks for who, when and how to sell the product, builds a marketing strategy and marketing system, monitors its effectiveness – finds channels that bring in more money and redistributes the budget to them, and the company stops spending money on ineffective ones.
