Local SEO acts as a magnet for users in a local market and increases awareness, customers and sales of a business. With approximately 5 billion searches per day, a local business needs a position in search engine results to be where potential customers are looking for products or services similar to yours.
Time for an Example! Let’s say you are a dentist with a practice in Neapoli Thessaloniki and you want to increase your clientele. Local SEO can help you promote your practice to users who work or live in the area and are looking for a doctor in your specialty.
Local SEO: What You Need to Know
It takes keyword research, on-page optimization, and more to increase traffic to your site from local searches. It is worth mentioning that even the most experienced SEO professionals make mistakes in this process.
15 Common Local SEO Mistakes Businesses Make:
Here, you’ll learn the 15 most common Local SEO mistakes and find simple tips to help you avoid them when optimizing your website or listings.
1. Targeting Broad Keywords
One of the most common mistakes phone number library we see when it comes to SEO is targeting broad, non-specific keywords.
While we all would like to rank our site for [best lawyer], this keyword is not general enough to drive the result we want.
2. No Customer Reviews
When implementing Local SEO, you should identify geographic and service-specific keywords that are likely to appeal to your target audience.
So instead of targeting the Hvordan forbedre kundeservicen i et kundesenter broad phrase [best lawyer], use more specific keywords like [Attorney Lawyer] or [Divorce Lawyer].Many business owners treat online reviews as an unnecessary addition to their marketing strategy.
But in local SEO, having positive b2c fax customer reviews (and lots of them) can help your business rank better in local searches.
Generating positive reviews, for your website as well as your social media profiles, should be a high priority for your business. Not only because reviews help build a meaningful relationship of trust with your potential customers, but because they indicate to Google that you run a reputable business.
