More and more businesses are turning to SMS marketing. Text messaging is popular due to its high open and conversion rates. At first, it can be a bit overwhelming because we have to be able to condense everything we want to say into just 160 characters. But luckily, there are some guidelines to follow to make this initial task more bearable and effective.
In this article we will cover the main tips and tricks for creating the perfect bulk SMS . Thanks to our more than 20 years of experience in the sector supporting our clients, we have prepar this summary in which you will find the keys to creating SMS marketing campaigns that convert.
Why send SMS?
If you haven’t sent any text message campaigns yet, now is the time to start thinking about it.
SMS is one of the channels with the highest list of malta cell phone number opening and conversion rates out there. And, best of all, not all companies use them, which significantly increases your chances of standing out from the competition.
High opening rate: According to a study by the consulting firm Gartner , SMS messages are open at a rate of 98%.
High mobile phone penetration: in Spain, 99% of people own a mobile phone.
An indispensable device: we all carry our mobile phones with us and we don’t want to be without them. A word has even been creat to describe the fear of being without our mobile phone: ‘nomophobia’.
Excellent conversion rate: Smart Insights points out that the ROI of SMS is as high as 45%.
Greater visibility than emails: How many emails do you read in your personal inbox? How many do you open? And how many do you delete without taking any action? And now think about the same thing in the case of SMS.
First significant impact: Because of its brevity, a text message can be read in full without the individual having to unlock their phone. If the SMS is interesting and provides value, the customer will take action without thinking twice.
Versatility : SMS can be us for virtually any organize a game or simply purpose. So by simply sending an SMS you effectively communicate what you want to convey to your audience.
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Tips for sending SMS that convert
Now that you know the benefits of SMS, let’s see how to cz lists optimize your strategy so that your messages convert.
And if you haven’t start a campaign yet, take note of these tips so that these first steps on the platform are as productive as possible.
Check your database
A classic. Before sending bulk SMS, you should check that your contacts have the mobile phone field updat . If you have missing, misspell or incorrect numbers, you will lose the opportunity to contact these customers.
Some details to keep in mind are that all numbers must be mobile numbers, with the country code in front and must not contain symbols. Also, make sure that there are no duplicates, nor that you have us formulas that make the number difficult to understand.
This is a costly task, let’s face it. Fortunately, there are tools like HLR number validation that allow you to check if phone numbers are correct and which operator they belong to. It’s the easiest way to validate that your database contains the desir details.
