Even world-class rock star concerts are cancelled due to poor preparation, let alone smaller events. We offer a list of tips for event managers on how to attract people to your event and avoid misunderstandings at the right moment.
So that the chairs are not empty
1. Video with speaker
The video will advertise the event and expand the speaker’s image for future participants. This format is better suited than text, because the speaker’s charisma plays a key role here, and if he has fans, they will definitely want to meet him. Content options:
- interview;
- invitation;
- a portion or preview of the information that will be presented at the event.
It’s easy to make a video, because a simple recorded conversation on Skype with a good connection will do.
2. Tweet and follow
People neglect Twitter when promoting an event buy telemarketing data and make a mistake. This social network is related to Facebook almost as St. Petersburg is to Moscow: a difference of two million people per month.
Tweet about everything:
- start of ticket sales;
- start of the action;
- a week before the event;
- exclusive details about the event;
- the day before the event.
This list can easily be expanded.
After each tweet, expand your subscriber all the prefixes of spain by province base. Follow accounts of those who might be interested in the event. Pin a post on your Twitter with the main information about the event and a link to the information page.
3. Email
Email is still the main source of information, along with social networks. Don’t neglect it: constantly inform users about important milestones on the way to the event, share interesting content. Let them not forget that soon they will be able to attend a cool seminar or conference. Of course, you shouldn’t go overboard and spam every hour: once a week, then move to once a day closer to the event.
4. Content
Content marketing is a powerful tool that needs to be used. Start a blog, pages on all social networks. VK and Facebook have special types of communities — events. Fill these pages with publications related to the topic of the event. The more — marketing list the better, but you can’t forget about the quality of the content.
5. Hashtag
A hashtag lets even more people know about an event, so it would be foolish not to use this tool. Create one or two permanent hashtags, put them at the top of each post.
What not to do – hashtag from acronym. Unless you represent BMV, news feeds are likely to mix the content with something completely different from what you want.
6. SEO optimization
Search engines also help in promoting events. And it is not necessary to buy contextual advertising. Optimize each page of the site dedicated to the event: add keywords, title, description. Optimization should also be done for each video, photo, text.
7. Poster resources
Add information about the event to specialized posters. They exist both for the whole of Russia and for individual cities. In the capitals, posters are for different event topics: business, marketing, scientific lectures, sports, etc. Resources accept ads for free, although sometimes you need to contact the administrator or wait a few days.